Association Director of Marketing Technology and Digital Marketing

Indianapolis, IN, United States

Association Director of Marketing Technology and Digital Marketing Association Office - 6610 N Shadeland Ave Indianapolis, IN 46220, Indianapolis, Indiana, United States of America

Job Description Posted Tuesday, May 14, 2024 at 4:00 AM | Expires Saturday, June 15, 2024 at 3:59 AM

Welcome to the YMCA of Greater Indianapolis! There has never been a better time to join the YMCA of Greater Indianapolis! Our employees enjoy a diverse & inclusive environment and the opportunity to do cause-driven work to impact our communities through Youth Development, Healthy Living & Social Responsibility. If you are interested and have the skills and desire to make a difference, please continue by completing our online application. Thank you for your interest in our Y!

GENERAL FUNCTION

Reports to SVP CMO and serves on the Marketing Leadership Team, working closely with Association Associate VPs of Marketing and of PR & Marketing Communications. Work will be done primarily on a remote basis. Some meetings and work in the Association Office, at YMCA facilities, and other offsite locations will be required

SME responsible for optimization of website, social media platforms and email/MMS/SMS platforms (including oversight of customer journeys), and for ensuring an integrated marketing approach through the YMCA membership and program management platform (Reclique CORE), apps, in-Center channels, etc.

Manages website, email/MMS/SMS, and other marketing technology partnerships as assigned, in collaboration with SVP CMO

Recommends and oversees approved processes for integration of marketing technology and channels to increase marketing effectiveness and ensure a streamlined customer experience

Monitors Google analytics, keywords and other marketing metrics for insights, reports findings and makes recommendations for improving efficiency and results

Researches and recommends digital marketing and marketing technology best practices, keeping pace with technology innovations and emerging digital trends, and training or facilitating training as required

Contributes to and helps maintain a professional work environment by demonstrating integrity, promoting teamwork and fostering positive communication

KNOW HOW

Bachelor’s Degree in marketing, communication, business or related discipline

Minimum 3-5 years’ experience and demonstrated success in digital marketing, including automation and marketing content that attracts audiences and drives action across digital platforms leading to measurable results

Technical aptitude and working familiarity with marketing technology tools and software including email/MMS/SMS automation (Salesforce Marketing Cloud preferred); website management (WordPress preferred); social media management (Hootsuite or similar); Adobe Creative Cloud; and databases and business systems

Working understanding of website optimization; user experience; analytics; SEO and paid search; social media; email marketing; MMS/SMS; eCommerce; customer segmentation; lead generation and sales processes; marketing automation and AI

Ability to generate, analyze, interpret and translate complex and varied inputs including digital behavioral data and analytics, market research, industry and competitive trends and more, into a clear, cohesive narrative that leads to actionable strategies

Exceptional organizational and time management skills including effective project management and ability to lead and direct outside resources

Ability to work independently and meet deadlines

Ability to recognize challenges and opportunities, drive ideas, and map digital solutions todesired outcomes through marketing strategy, planning and workflows

High EQ and adaptability under pressure and during times of rapid change

Intellectual curiosity; optimistic about future possibilities and a catalyst for well-managed change ; thrives on continuous learning/teaching and collaboration

Excellent written, verbal and visual communication skills

PRINCIPLE ACTIVITIES

Optimize technology investments, including oversight of implementations, user adoption and training for marketing software

Manage relationships with internal marketing technology users and external vendors as required

Work closely with cross-functional teams, including effective communication between marketing, membership, wellness, financial development, IT and external partners

Develop strategies and programs to attract, engage and deepen relationships with members and participants, driving traffic and revenue, and maximizing efficiency of digital marketing channels

Develop and execute a cohesive strategy and comprehensive calendar for digital marketing, marketing technology, content creation and web management in collaboration with Association Associate VPs of Marketing and of PR and Marketing Communications, and use expertise to expand digital engagement across multiple marketing channels

Develop content as assigned for digital channels, including editing and repurposing existing content

Lead, engage, influence and support partners across the organization to implement designed journeys, customizing content and experiences for multiple audiences and stages of engagement

Identify, propose and oversee “cross-sell” and other digital marketing engagement opportunities through analysis, execution and evaluation

Set, manage, report, evaluate and achieve digital analytics benchmarks and goals

Leverage existing data and analytics and develop additional sources, as necessary, to inform strategy development, ongoing measurement and optimization

Communicate results to key internal stakeholders and provide actionable insights

Collaboratively lead and oversee content distribution to online channels (e.g., social media platforms) to increase web traffic and other engagement

Manage the user experience of the website

Oversee the proper maintenance and updating of the website by ensuring processes are established and followed in a timely manner

Stay up to date on trends, tools and insights within digital marketing, AI and automation, serving as a marketing technology resource

Create vision and roadmap for developing digital marketing excellence and new capabilities in alignment with strategic goals and improving processes and performance

Other duties as assigned

It is the policy of the YMCA of Greater Indianapolis to provide equal employment opportunity to employees and candidates for employment. Accordingly, there shall be no discrimination against any employee or candidate for employment due to race, color, religious creed, sex, national origin, age, citizenship, disability or against disabled veterans and veterans of the Vietnam era. This policy is applicable to the policies governing recruitment, hiring and placement, promotion, training, compensation, employment environment, and separation or termination.

Compliance with this policy is the personal responsibility of all personnel, especially those whose duties are related to the hiring of new employees and the status or tenure of current employees. Further, as an Equal Opportunity Employer, the company will cooperate fully in the implementation of applicable laws and executive orders.

Association Office - 6610 N Shadeland Ave Indianapolis, IN 46220, Indianapolis, Indiana, United States of America

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