Marketing Director

Houston, TX, United States

Company Description ITW Description: Founded in 1912, ITW (NYSE: ITW) is a global industrial company built around a differentiated and proprietary business model. The company’s seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized, entrepreneurial culture. In 2019, the company achieved revenues of $14.1 billion, with roughly half coming from outside North America. Job Description The Marketing Director is the thought-leader who sets the strategic, portfolio and investment direction while owning and driving segmentation and brand strategies for a $300MM, growth-oriented division with multiple brands in the Retail Automotive Aftermarket space. The key deliverable is driving above market profitable growth of multiple brands while expanding market share by leveraging the brands performance, quality, and history. This role will support the marketplace intelligence needs of the business unit to drive key strategic decisions. An important member of the divisional leadership team, the Brand Director reports to the VP/GM for the Division. The Three Most Important Deliverables Of This Role Are Define, communicate and champion a clear and compelling portfolio segmentation that enables profitable net sales and market share growth

Apply best practices to simplify and focus strategic and tactical efforts to maximize return on investment

Lead, develop and mentor a professional marketing organization while building strong, collaborative relationships across the division.

What do we need from the successful candidate? Demonstrated successes in: Creating, Communicating and Driving Portfolio Strategy and Segmentation

Proven examples of successful communication strategy and leveraging a broad marketing mix

Developing, implementing and enforcing Pricing Strategy and MAP

Agency selection and management

Budget, ROI and Spend Effectiveness Evaluation

Strategic and economic evaluations of distribution programs and deals

New Product Commercialization Results

Creating & defining ‘80’ Customer & Channel strategies

Product Line Simplification

Project management and delivering key initiatives on-time, with excellence

Creating and launching 360-degree marketing campaigns

Demonstrated Omni-channel understanding and effectiveness

Analytical and effective decision-making

Leading, developing, evaluating and promoting talent, by overseeing a large, diverse and virtual team

A strong ability to move seamlessly between strategic and tactical, and know when the appropriate time is to do so

Tactical Things Customer relationships

Supplier relationships

Annual Line reviews, trade shows and customer meetings

Annual planning cycle: long-range planning and annual planning

Budget & spending agility pending business conditions or opportunities

Data analytics. What to evaluate, how to evaluate, and identifying the ‘so what’ that drives strategic direction and decisions

Qualifications Qualifications: Education: MBA preferred, bachelor’s degree required.

Experience: 10+ years of experience. Minimum of 8 years of brand management experience in consumer-driven organization

Proven experience in managing a P&L (required)

Demonstrated brand leadership support and driving pricing, innovation, and promotions of products

Additional Information ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

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