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E-Commerce Manager

, CA, United States

Job Description Job Description *Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

Sunny Health & Fitness is an industry leading health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community. We believe fitness should be accessible to everyone, anywhere, anytime. Our goal is to enable and provide you with the tools you need to become better through a fulfilling fitness experience and lifestyle.

Schedule: Monday-Friday 8:30 AM-5:30 PM (1 hour unpaid lunch)

Essential Duties and Responsibilities:

Develop direct and semi-direct online marketing channels to check and improve the internet presence of Sunny Health & Fitness.

Provide recommendations for improvements to website strategy based on company-wide goals that support the brand's marketing and e-Commerce short and long term revenue goals and initiatives

Direct day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIs

Actively investigate known or suspected issues (bug reports, outages, etc.) and work with web agency to resolve issues

Analyze and measure brand and vanity website functionality, identify areas of friction and obstacles for website visitors and present results to upper management

Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business.

Work closely with appropriate teams to develop new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results

Manage reporting, analysis, web content, and e-Commerce.

Establish, maintain, and continually improve processes and workflows as they relate to website enhancements

Understand and map the consumer journey to optimize opportunities that help increase sales, engagement, and meet conversion and revenue goals

Optimize the user experience on all devices, keeping up to date on the latest trends

Optimize search results and navigation filters to ensure relevancy

Collaborate with the marketing team to create display, email & social media campaigns

Manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutions

Execute corporate e-commerce campaigns to support the company's strategic marketing plans working within the established budgets

Optimize SEO/SEM for the sites

Participation in photo and video shoots and strategies surrounding image needs and utilization, including the latest technology

Other duties as assigned

Qualifications, Skills, and Knowledge:

Bachelors or master’s degree in Marketing

Minimum of 5 years’ experience in Marketing and E-Commerce

Proven track record of success in senior digital e-commerce and marketing roles.

Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)

Confident, driven, and dynamic leader.

Ability to spot original branding opportunities.

Must be familiar with Social Media Marketing.

Content Marketing Experience

Experience working and finding Influencers and affiliates.

Analytical and creative thinking

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques and best practices

Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords

Very well versed in analytics and analysis

Previous experience in B2B and/or B2C retail environment

Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.

Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.

Benefits:

Medical, Dental, Vision Insurance.

Life Insurance: Fully covered by the company.

401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.

Paid Sick Leave

7 Paid Holidays

Paid Vacation

Company provides discounts for fitness equipment for our employees.

If interested in this position, please apply directly on this job post. You may also email your most recent resume along with the job title and desired salary to [email protected]. We are open Monday to Friday 08:30 AM-05:30 PM PST.

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