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Senior Content Associate

Boston, MA, United States

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition

Building trusted client relationships, keeping them apprised of competitive activity, behavioral shifts, and consumer trends

Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)

Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc.

Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing

Contributing to the development and documentation of best practices across channels, platforms, and formats

Partnerships: Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc.

Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations

Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content

Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client

Media: Working closely with Media colleaguesto build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges

Managing the trafficking and implementation of digital media as well as monitoring campaign delivery

Qualifications 4-year degree and 3-5 years experience in multichannel marketing at either an agency (e.g. in Media Planning), a media company (e.g. Branded Entertainment Division), or similar entity

A track record of working on innovative, content-heavy media programs, an understanding of the media planning/trafficking process and fundamental media metrics and calculations

Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote

Exceptional communication and writing skills—you’re poised, precise,empathetic, and confident in your recommendations

Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects

A can-do attitude, a curious mind, and the motivation to learn

The ideal candidate also will have:

Digital marketing experience with Sports/Fitness brands or in the Retail sector

An eye for talent and experience managing influencer-led marketing campaigns

Proficiency in Excel, Prisma, comScore, Google Campaign Manager

Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro

Got the goods? We’d love to hear from you.

Additional Information Digitas is an equal opportunity employer.

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