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Sr. Account Executive, Media Relations PR

Miami, FL, United States

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full time Sr Account Executive Media Relations PR on the Marketing Team reporting to the Manager Brand Media Relations

This position will work on-site in Miami Florida

Position Summary:

This is an important strategic role in the implementation of public relations programs designed to create and maintain favorable public image for the organization In this position you will need to be a communications and public relations professional capable of assisting with directing projects and project teams and producing content of the highest caliber The position may focus on any of the following professional areas including media and influencer relations storytelling press tours PR agency relations and event support and staffing

Essential Duties and Responsibilities:

Support in executing strategies to secure impactful media coverage for Royal Caribbean International subject matter experts products services and events including pitching and engaging reporters facilitating media interviews and supporting executives

Build and maintain key professional relationships with significant media outlets and key journalists

Support in directing the activities of external agencies and internal teams as needed

Independently develop and execute appropriate strategies to address communication challenges

Oversee significant communications programs which may include promotions press trips press conferences executive briefings

Handle incoming media inquiries and responses

Create innovative approaches to generating coverage in the media draft press releases talking points and statements

Track press coverage and write coverage reports analyzing the output and success of media relations efforts

Plan and implement group and individual press trips and liaise with appropriate personnel on requests

Stay abreast of latest industry developments trends and shifts in the travel industry

Travel as needed

Qualifications Knowledge and Skills:

Bachelor's degree in related field or equivalent directly related experience required

5-7 years of PR agency public relations journalism or corporate communications experience

Experience with media relations

Strong skills in pitching and comfortable reaching out to top tier media

Flexibility to work outside normal hours and travel as appropriate (domestic and international)

Experience in travel industry and working for a global company ideal but not essential

Strong ability to interact with senior leaders and build effective relationships within the company public guests and media

Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs

Strong writing skills – message creation experience a plus

Excellent research written verbal and presentation skills

Detail oriented with strong organizational skills and the ability to work in fast-paced high-volume environment

Goal oriented and action-focused practical and self-disciplined

Ability to assist in coordinating projects or participate in cross-functional teams

Effortlessly organized self-motivator with a wealth of creative ideas

Understanding of social media influencers and emerging media

Strong project management planning evaluation and analytical capabilities

Ability to evaluate and provide constructive feedback in a timely manner

Demonstrated ability to quickly analyze situations and alternatives and make prudent decisions

Finger on the pulse - always up to date with trends both inside and outside our industry

Computer literate (Word Excel PowerPoint email)

Outstanding English language proficiency Proficiency in Spanish desirable

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

#LI-SR1

Nearest Major Market: Miami

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