Senior Marketing Manager, Integrated Marketing Campaigns

Austin, TX, United States

Description

Position at FloSports

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

We are looking for a dynamic Senior Marketing Manager who can help build strategies and drive end-to-end integrated marketing campaigns focused on acquisition and engagement of FloSports subscribers. Your role will be to build and execute a GTM campaign strategy for our sports events, in partnership with growth, lifecycle, content, product marketing and other internal teams. Leveraging your subject matter expertise of current digital streaming and subscription trends, brand positioning, channel marketing insights, and campaign optimization tactics, you will make solid data-driven decisions to build more effective marketing campaigns. A successful candidate will have a thorough understanding of branding and marketing best practices and thrive in campaign and funnel analytics.

RESPONSIBILITIES:

Own and drive key inputs to yearly, season-long, monthly, and ad hoc campaigns from strategy to briefing, planning, executing, and review.

Steward the brand look, feel, and tone to ensure all marketing creative lives up to the highest quality of brand standards.

Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.

Partner closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels.

Partner closely with Content to collaborate on and execute initiatives to drive acquisition and engagement of FloSports subscribers.

Map customer journeys and understand how key target segments and personas are acquired and engaged through integrated marketing campaigns.

Measure, analyze, and report event campaign performance and deliver weekly, monthly, and quarterly campaign performance briefs to marketing leadership.

Report and provide insights into campaign performance and customer journey progress.

Help expand the integrated marketing toolkit through testing and experimentation.

Mentor and support junior Campaign Managers in areas of project management and campaign strategy through execution, with a focus on communication, alignment, asset delivery, and post-campaign analysis.

KNOWLEDGE, SKILLS AND ABILITIES:

7+ years in a digital marketing or brand/content marketing role, managing B2C digital marketing campaigns

Experience leading B2C campaign strategy, or brand strategy with internal partners

Demonstrated experience with A/B testing in two or more marketing channels (Email, Push, Display, Partner, Social), including understanding of channel best practices

Data-driven, with a passion for metrics

Experience using advanced metrics to measure the success of a marketing campaign

Ability to identify long term trends in data

Experience managing a marketing budget

Strong program management and communication skills

Creative with an eye for brand and design, and able to work effectively with creative teams

Able to work in a fast-paced, tech environment with high autonomy

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

Recognized three years in a row as a Top Workplace by the Austin-American Statesman

Flexibility at work - you can take control of your profession and personal schedule

All-hands events hosted twice a year in beautiful Austin, Texas

Annual equity awards for all top performers

Competitive and comprehensive medical, dental and vision plans

Peace of mind through company-paid short-term disability, long-term disability and life insurance

Generous 401(K) company match vested immediately

Progressive parental leave policies

Unlimited paid time off

Hack-a-thons and a full calendar of team-building and social events

Free laundry service for all positions that require travel

Company donation to youth teams and leagues that our employees coach

Stocked snack bar, catered lunch and breakfast tacos every week

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