College Marketing Representative - Philadelphia
Philadelphia, PA, United States
As a paid part-time employee of The Orchard, you’ll be an advocate for artists that The Orchard distributes. You’ll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You’ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard’s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You’ll gain first hand music industry experience and be on the forefront of upcoming artists and new music.
WHAT'LL YOU DO :
Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, interviews, listening events, and more
Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
Research & attend local and campus events that will best facilitate the promotion of our artists
Attend our artists' shows to hand out promotional tools and get feedback from fans
Submit a detailed report on your marketing successes and initiatives for each campaign you run
WHO YOU ARE :
You are an Undergraduate Student currently enrolled in a 4 year university in the Philadelphia area with a minimum of 2 years left prior to graduation
You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, and X
You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
You are able to manage your own hours and be accountable for the work assigned to you
You have strong communication skills and and are comfortable with public speaking and presenting your ideas
You have availability of 20 hours per week
You’re well-written, well-spoken, a team player, and an excellent communicator
You live within 30 minutes of Philadelphia and have transportation methods
You have a flexible schedule for team conference calls and tour coverage
WHAT WE GIVE YOU :
You will gain real world music industry experience that will be a great addition to your resume
You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
You’ll have access to inside information that will improve your marketing outreach
You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes
You’ll build valuable relationships within your local music industry + many more!
About The Orchard
The Orchard is a leading music distribution company operating in 45 markets worldwide – distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers worldwide. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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