Growth Marketing Lead

San Francisco, CA, United States

Growth Marketing Lead Mountain View, California, United States San Francisco, California, United States Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver-The World's Most Experienced Driver-to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13+ U.S. states.

This role reports to the Head of Marketing. It is a hybrid role and it can be based out of Mountain View, CA.

In this role, you'll:

Paid Media Strategy: Lead media effectiveness and measurement strategy, media mix optimization, seasonal planning, and campaign budgeting. Diagnose risks, opportunities, and guide investment decisions

Performance Metrics: Utilize marketing analytics to measure campaign performance, new user acquisition costs, and customer lifetime value; continuously refine and optimize marketing strategies accordingly

CRM and Lifecycle Marketing: Develop a comprehensive vision and customer segmentation strategy that maximizes engagement, retention, reactivation, and satisfaction, ensuring relevant content and promotions to support the customer through each stage of their journey. Drive data-based experimentation and innovation

Technology Integration: Collaborate with Eng, Product, and Data Science teams to evaluate and implement digital, CRM and marketing automation tools that enhance marketing effectiveness. Stay up-to-date with MarTech trends

Team Leadership: Manage a team of four talented marketers, fostering a culture of innovation, collaboration, and excellence. Provide guidance in setting objectives, KPIs, and tracking progress

At a minimum, we'd like you to have:

12+ years of marketing experience in new user growth, engagement, and retention

Proven experience developing growth strategies within unit economic frameworks, establishing multi-quarter and multi-year objectives, and working cross-functionally to deliver against growth goals

Prior focus on B2C, app-based brands

Expertise in customer segmentation, omnichannel strategies, and marketing automation

Deep knowledge of CRM strategy and management, with strong interest in how it works "under the hood" (i.e. tracking, marketing tech stack, tooling)

Ability to move smoothly between high-level strategy and execution

It's preferred if you have:

Previous experience with rewards, offers, promotions and loyalty/membership programs

Technically savvy and at home working with Product, Engineering and Data Science teams

Effectively prioritizes and drives focus based on business impact and cost

Appreciation for technical products and able to distill complexity down to relevant consumer stories

While at Waymo, you will enjoy benefits that cover...

Health and wellness: Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, a Flexible Spending Account (FSA), a Health Saving Account (HSA), and special wellness programs.

Financial wellness: Your financial peace of mind is important to us. At Waymo, we offer a great compensation package, bonus opportunities, equity, a generous 401(k) plan, 1-on-1 financial coaching, a 529 College Savings Plan and lots of other perks and employee discounts.

Flexibility and time off: Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.

Supporting families: When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include paid parental leave (birthing parent gets 24 weeks of paid leave with up to 4 weeks of additional leave before their due date, and non-birthing parent gets 18 weeks of paid leave), and 20 days of subsidized backup childcare or adult/elder care.. Access to fertility care or adoption support as you grow your family.

Community and personal development: At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.

Cool perks: Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.

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The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range $240,000 - $302,000 USD We appreciate your interest in Waymo. Waymo is an equal employment opportunity employer, committed to maintaining a supportive and inclusive workplace for all employees. Waymo does not discriminate against, and prohibits harassment of, any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, genetic information or any other basis protected by applicable law. Waymo will also consider for employment qualified applicants with criminal records in accordance with applicable law. Waymo is committed to ensuring equal opportunity for qualified individuals with disabilities. If you are an individual with a disability and require an accommodation to participate in the application or interview process, please let the recruiting team know or email [email protected]. (This email address is intended to be used only for requesting accommodations as part of the application process. Other inquiries will not receive a response.)

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