Lead Marketing Data Scientist

Columbus, OH, United States

Anticipated End Date:

2024-04-05 Position Title:

Lead Marketing Data Scientist Job Description:

Lead Marketing Data Scientist

Location: This position will work a hybrid model (remote and office). An ideal candidate must live within 50 miles of one of our Elevance Health PulsePoint locations listed here: Louisville, KY; Atlanta, GA, Indianapolis, IN; Norfolk, VA; Chicago, IL; St. Louis, MO; Dallas, TX; Miami, FL; Tampa, FL; Hanover, MD; Mendota Heights, MN or Columbus, OH.

The Lead Marketing Data Scientist employs advanced statistical techniques to gain critical insights into acquisition and member retention behavior drivers and preferences.  Consults business leaders and internal partners to apply the insights from statistical applications to support information based strategic decision making.

How You Will Make an Impact:

Provide analytical insights to support business solution development based on quality, use, cost and other key drivers.

Develop targeting criteria or customer segmentation based on analytical insights, clinical inputs, product design and operations considerations.

Develop and refine analysis templates for problem diagnosis and opportunities assessment.

Consult on all considerations related to designing and executing analysis projects.

Contribute to the design of new program/initiative based on analysis outcomes.

Develop predictive models and other tools that help target the right members.

Develop methodology to measure financial outcomes of a program/initiative.

Address limitation of certain data sources and evaluate incremental value of new data sources.

Minimum Requirements:

Requires MS, MA, or PhD with concentration in a quantitative discipline such as Mathematics, Statistics, Economics, Epidemiology, Engineering, Computer Science, Public Health or Operations Research and a minimum of 5 years of experience in related health care analytics; or any combination of education and experience which would provide an equivalent background.

Highly Preferred Qualifications:

Formal training and experience applying multivariate techniques to marketing or customer data including Logistic Regression, OLS, Factor Analysis, Cluster Analysis.

Experience with SQL and standard statistical software such as SAS, Python, SPSS or R.

Preferred Qualifications:

Experience with Direct Marketing channels such areas as Digital and Direct Mail.

Experience working with 3rd party data sources.

Experience applying segmentation techniques to Direct Marketing channels.

Experience with econometrics.

Job Level:

Non-Management Exempt Workshift:

1st Shift (United States of America) Job Family:

RDA > Reporting & Data Analysis Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.