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NEWMARK
Boston, MA, United States
Job Description We are seeking a dynamic and experienced Commercial Real Estate Marketing Director to lead our marketing and business development efforts for leasing and sales. The ideal candidate will have a proven track record in leading high-performing teams, developing and executing strategic marketing plans and partnering closely with sales p
Job Source: NEWMARKLineVision
Boston, MA, United States
Remote Possible. Boston, MA; Denver/Boulder, CO preferred As the Sr. Director of Marketing at LineVision, you will lead a team to design and execute the overall marketing strategy as we accelerate the net zero grid. You’ll build our brand, promote our thought leadership, and leverage the voice of our utility partners to showcase our technology and
Job Source: LineVisionNewmark ltd
Boston, MA, United States
Job Description We are seeking a dynamic and experienced Commercial Real Estate Marketing Director to lead our marketing and business development efforts for leasing and sales. The ideal candidate will have a proven track record in leading high-performing teams, developing and executing strategic marketing plans and partnering closely with sales p
Job Source: Newmark ltdBoston Scally Company, LLC.
Boston, MA, United States
We are seeking a highly skilled and experienced Brand Marketing Director to lead the marketing efforts of Boston Scally, a tight-knit company that specializes in the Scally cap, an updated version of a classic flat cap, and the Boston Scally lifestyle, based on hard-working, blue-collar, fun-and family-loving audiences that go far beyond the city o
Job Source: Boston Scally Company, LLC.Veeva Systems, Inc.
Boston, MA, United States
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing
Job Source: Veeva Systems, Inc.Bright Horizons
Newton, MA, United States
Bright Horizons seeks a highly motivated, passionate Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator and a true subject matter expert on go-to-market strategies, product positioning, messaging, and storyt
Job Source: Bright HorizonsSmartBear Software
Somerville, MA, United States
Senior Director of Product Marketing SmartBear At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite Swaggerhub, Bitbar, Busnag and ReadyAPI are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including w
Job Source: SmartBear SoftwareSmartBear Software
Somerville, MA, United States
Senior Director of Product Marketing SmartBear At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite Swaggerhub, Bitbar, Busnag and ReadyAPI are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including wor
Job Source: SmartBear SoftwareBoston, MA, United States
We are seeking a highly skilled and experienced Brand Marketing Director to lead the marketing efforts of Boston Scally, a tight-knit company that specializes in the Scally cap, an updated version of a classic flat cap, and the Boston Scally lifestyle, based on hard-working, blue-collar, fun-and family-loving audiences that go far beyond the city of Boston.
As Brand Marketing Director, you will be responsible for overseeing various aspects of our marketing strategy, including go-to-market management, consumer and customer communications, brand development and creative execution, partnering with influencers and brand collaborators, and partnering with various stakeholder teams to drive revenue and consumer growth
Key Responsibilities:
Brand Development and Creative Execution : You will be responsible for maintaining and evolving our brand image and identity, ensuring that it aligns with our company's vision and resonates with our target audience. This will involve:
Managing and iterating brand guidelines
Overseeing the design and production of marketing materials
Owning the creative direction for all photo and video shoots
Coordination of talent, asset procurement and asset handoff.
Go-To-Market Calendar Management : You will lead the management and evolution of our go-to-market calendar, ensuring that it aligns with our brand and business objectives.
This will involve collaborating with various teams, including product design and development, eCommerce, performance marketing and retention marketing, to develop and execute creative assets that will ensure marketing campaigns that drive traffic, increase sales, and enhance consumer engagement.
Marketing Communications: You will be responsible for crafting and implementing our brand voice.
This will involve: Managing on-site messaging
Ensuring compelling product descriptions
Creating and managing content marketing initiatives,
Overseeing storytelling and messaging hierarchy for email, SMS, and direct mail campaigns.
You will also be responsible for overseeing our social media creative and ensuring that our messaging is consistent and engaging.
Partner Marketing: You will be responsible for identifying and connecting with brand partners. This includes influencers and product design collaborators that build social connectivity and energy into our brand marketing. You will partner with our public relations resources to conduct outreach and secure brand partners, aligned with seasonal assortment calendars and omnichannel business plans.
Partnering with Performance Marketing and Analytics Teams: You will work closely with our performance marketing and analytics teams to develop and execute data-driven marketing initiatives.
This will involve: Analyzing marketing performance data,
Identifying trends
Opportunities to improve our creative execution
Making data-informed and fact-based recommendations to optimize marketing efforts.
Qualifications : Bachelor's degree in marketing or related field (MBA preferred)
5-7 years of experience in marketing, preferably in the retail or consumer products industry
Proven track record of developing and implementing successful marketing strategy
Strong leadership skills with experience in managing and coaching a team
Excellent communication skills, both written and verbal
Strong analytical and data-driven mindset
Creative thinker with ability to generate innovative ideas
Familiarity with performance marketing, analytics, and eCommerce
Ability to work in a fast-paced, deadline-driven environment
If you are a strategic thinker, a creative leader, and have a passion for the retail industry, we would love to hear from you. As our Marketing Director, you will play a crucial role in shaping our brand and driving our marketing efforts to achieve our business objectives
Email Alert for Senior Marketing Director jobs in Boston, MA, United States
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