Senior Director - Marketing Operations

Boston, MA, United States

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As aWork Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

The Senior Director of Marketing Operations role at Veeva Systems is a high-impact, high-visibility role. We are looking for someone who has proven marketing operations experience and can develop creative solutions to marketing's operational requirements and challenges. You must have excellent attention to detail, be well organized, and be able to manage multiple projects simultaneously. This critical position reports to the CMO and is remote.

Working directly with our CMO, this senior leader will focus on the operational aspects of a growing, dynamic marketing team, be a "hands-on" operational leader, and "day-to-day" manager. You will be a team player working collaboratively with sales, marketing, and cross-functional teams to drive success through best practices and efficiencies.

As a member of the global marketing team, you will work to build, evangelize, and deliver a world-class marketing operations function to support our sales and marketing teams driving our industry cloud solutions for life sciences. This leadership role works closely with our executive, marketing, sales, and product teams in a fast-paced and rapidly growing market.

What You'll Do

Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance

Develop and manage the executive data set, including dashboards, reports, and analyses that accurately communicate Marketing effectiveness

Provide leadership and support to the marketing team in analyzing marketing performance data and making recommendations to optimize marketing performance

Establish efficiencies to streamline the daily operations of the Marketing Operations team. This includes but isn’t limited to improving documentation of important processes and definitions, providing career development and coaching to each member of the Marketing Operations team, and establishing a prioritization queue for managing tickets from internal stakeholders

Create a vision for Veeva’s Martech stack and how this provides reliable marketing operation data supporting dashboards, reporting, and operational insight

Oversight and support of our marketing automation tools including Marketo and the interactions with other integrated systems ensuring data quality and augmentation

Ongoing management of marketing best practices, maintenance of campaign, program, drip & nurture program performance

Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and increasing efficiencies and conversion rates

Create business and system processes ensuring data accuracy and timely synchronization of system databases

Create and manage marketing budget working across the team and providing timely updates of actuals against budget

Manage all marketing technology, data, and service vendors/partners in building a cohesive marketing technology platform

Partner closely with sales operations to ensure key marketing data is updated in our CRM for reporting, dashboards, and analytics

Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed

Requirements Minimum 8+ years of experience in a marketing operations role or similar position

Experience in a fast-growth enterprise software (SaaS) or high-tech life science company supporting teams executing ABM and high-end enterprise sales

Successful history working with executive leadership, with emphasis on planning, strategy, and budget management

Proven technical, analytical, and quantitative skills coupled with practical communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions/actions at the executive and operational levels

Experience in the development and use of business analytics, key performance indicators, and dashboards

Experience in the use of third-party data sources for lead database building and augmentation

Advanced user of marketing automation systems such as Marketo

Strong working knowledge of CRM systems and sales processes

Understanding of critical technologies in the marketing technology stack

Advanced user of Microsoft Excel and PowerPoint

Innovative, motivated, organized, high-energy team player

Process and quality orientation with extreme attention to detail

Undergraduate degree in business, mathematics, engineering, science, or a related field

Nice to Have MBA preferred

Hands-on experience with data augmentation and quality tools

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

1% charitable giving program

Compensation Base pay: $150,000 - $240,000

The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us [email protected] .

Work Where It’s Best for You Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within two time zones of their hub. Our current product hubs are located in Pleasanton, Los Angeles, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation. Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.

Product teams are organized in regional product excellence hubs for optimal collaboration and live within two time zones of their hub. Our current product hubs are located in Pleasanton, Los Angeles, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

“Veeva’s engineering teams take a pragmatic approach to software development. We offer an ideal environment for engineers who value focus, speed and integrity in their work.”

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