VP, Creative Director

New York, NY, United States

Overview

We’re currently looking for a VP, Creative Director to lead our 8-person design and copy team. In this role, you’ll oversee the entire creative process, from ideation to final execution, to ensure that our projects drive business results and align with our brand identity.

This role is perfect for you if you love to lead others and collaborate across teams - and have the creative vision, taste level, and performance mindset to drive our brand forward. If this sounds like you, we’d love to hear from you!

What you’ll do

Develop and articulate a clear creative vision that aligns with the brand and company's overall goals and objectives in close partnership with CMO.

Lead and inspire a team of designers, writers, photographers and content creators, fostering a collaborative and engaging work environment.

Partner closely with the Director of Brand Operations to oversee multiple projects simultaneously, aligning on the scope of initiatives, allocating resources effectively, and ensuring the team meets deadlines for deliverables.

Drive the creative development process, from brainstorming sessions to concept presentations, ensuring that ideas are innovative, on-brand, and aligned with marketing briefs.

Provide clear direction and feedback to designers and other team members, guiding the development of visual assets that resonate with our target audience.

Ensure consistency in brand messaging, visual identity, and tone across all assets and customer touchpoints.

Demonstrate a passion and curiosity for the interiors and home textile space. Stay current with industry trends, emerging technologies, and cultural developments, incorporating relevant insights into our creative work to continue to inform and engage our audience.

Demonstrate expertise in digital, social, and offline media channels and how creative communications are shifting in the marketplace.

Actively lead, mentor, and develop our amazing team; support ongoing career growth within the company.

We're looking for someone who brings

14+ years of experience in design (digital and print), creative direction, and brand strategy

In-house omnichannel retail and ecommerce experience is a must

7+ years of people leadership experience with a strong track record of building and leading creative teams to be effective

An inherent passion for data, performance metrics, and creative problem-solving, with the ultimate objective of driving business goals forward

Track record of evolving brands and taking fresh and innovative ideas from concept to execution; a progressive approach to design and isn’t afraid to push boundaries

A truly collaborative nature - is solution-oriented vs. frustrated when things aren’t working as well as they should be; willingness to work with stakeholders as needed to evolve cross-functional processes

A passion for and knowledge of interior design trends

Compensation & Benefits

At Brooklinen, our goal is to offer a competitive total compensation package which we determine based on specific market data taking into account our company size, stage, industry, and location. The base salary range for this role is between $200K - $225K.

Beyond base salary, we contribute significantly to offset the cost of health benefits, provide a financial stipend through Carrot Fertility to help with the costs associated with the fertility journey, offer a 401K with a 4% Safe Harbour match, have commuter benefits, and also provide a yearly product allowance.

We have 14 weeks of 100% paid parental leave for all new parents, year-long Summer Fridays, a workday that starts at 10 am, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary.

Most importantly of all, our HQ hires receive competitive equity grants. We would be happy to tell you more about this and how to value this part of compensation during our interview process.

Why join us?

Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.

We work hard but are well-rounded and well-rested. Hanging with coworkers is encouraged. So is taking a vacation, getting a great night's sleep (our day starts at 10 am), and getting out of here at a reasonable time (we have year-long summer Fridays that end at 3 pm).

Care about growth? So do we. We’re growing, so we’ve got tons of exciting growth opportunities for our amazingly talented team.

Hybrid work - our HQ team has 2 days in and 3 days remote schedule.

And don’t just take our word for it! We’re honored to be recognized by various industry tastemakers for the work we’ve put into our culture and employee engagement, including accolades from LinkedIn Top Startups (in 2020 and 2021!), Inc.’s Best Workplaces and Forbes Best Startup Employers in America (in 2022, 2023, and 2024!).

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.

About Brooklinen

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.

We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores, our goal of keeping you comfortable has remained at the forefront.

We take pride in our products and think you will, too: Our sheets, towels and more have received 100,000+ 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.

Our Interview Process

Initial Interview:

Director of Recruiting

First Round:

Chief Marketing Officer

Second Round:

Chief People Officer

Chief Executive Officer

Final Round:

Chief Merchandising Officer

Meet & Greets:

Director of Copy & Editorial

Director of Design

Note for recruiting agencies : We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!

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