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Product Marketing Manager

Charlotte, NC, United States

Who We Are DebtBook is an industry-leading fintech software platform that revolutionizes the way local governments, higher education, healthcare organizations and their finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, leases, and subscriptions, streamline financial reporting, and share information simply with others About The Role The Marketing team is responsible for building brand awareness, generating and nurturing leads for the sales team, supporting product adoption and engagement, and producing thought leadership content. We’re seeking a Product Marketing Manager who will report to the VP of Marketing. What You'll Do Own the go-to-market strategy and tactical execution of new feature launches, feature updates, and other major product initiatives

Partner with the Product team in the execution of strategy and development of product positioning and messaging by understanding our brand, customer needs, product roadmap, and competitive landscape

Develop and execute product marketing strategies that drive demand, adoption, and sales for our products

Oversee product launches/releases including creating the launch plan and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth

Create collateral, presentations, infographics, etc. to articulate our value proposition and empower our Sales team to drive greater success

Monitor and deliver competitive intelligence to Sales, Marketing, and Product teams

Build rapport with customers and collect product feedback for use in marketing materials, including case studies and testimonials

Become an expert in and model user of DebtBook

Other duties as assigned

What You'll Bring Bachelor's degree in Marketing, Communications, Business, or a related field

5+ years in product marketing and/or product management or marketing strategy primarily for B2B SaaS companies

Strong understanding of current B2B marketing concepts, strategies, and best practices

Proven track record in a similar role with demonstrable results

Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives

Experience with HubSpot and Learning Management software preferred

SKILL AREAS Excellent verbal and written communication skills

Ability to multitask and prioritize in a very fast-paced environment

Highly organized and able to manage multiple projects and deadlines with minimal direction and high attention to detail

Strong problem-solving and follow-up skills

Ability to quickly understand complex concepts and break them down into easily digestible pieces

What Would Make Us Excited About You You thrive in a collaborative team environment

You are a driven self-starter with creative ideas and willingness to learn

You have a desire to help our customers succeed

You are adaptable to shifting business demands, with a continuous and proactive drive for improvement and success

You have a positive, enthusiastic attitude

You have high integrity and a solid work ethic

You are able to hit goals with aggressive deadlines

You are highly relational, curious, and coachable

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Product Marketing Manager jobs in Charlotte, NC, United States

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