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Ecisolutions
Charlotte, NC, United States
Posted Friday, December 15, 2023 at 5:00 AM The Product Marketing Manager for the Lumber, Building Materials, and Hardline industries will build and action a strong knowledge of our products, customers, prospects, and competitors to strengthen ECI’s position as a leader in ERP SaaS Software solutions. This role will execute products and services' v
Job Source: EcisolutionsDebtBook
Charlotte, NC, United States
Who We Are DebtBook is an industry-leading fintech software platform that revolutionizes the way local governments, higher education, healthcare organizations and their finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, leases, and subscriptions, streamline financial reporting, and sha
Job Source: DebtBookAvidXchange, Inc.
Charlotte, NC, United States
5+ years of experience in product marketing and/or product management Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools A self-star
Job Source: AvidXchange, Inc.TELUS Agriculture & Consumer Goods
Charlotte, NC, United States
TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer. Our team members include people like you – enthusiasti
Job Source: TELUS Agriculture & Consumer GoodsCelestica
Charlotte, NC, United States
Req ID: 120562 Remote Position: Yes Region: Americas Country: USA **Summary** Entry level Marketing position during which an employee receives both functional and organizational training under close supervision. Incumbents carry out assignments within well-defined practices, procedures and policies. Works independently on details of assignment
Job Source: CelesticaAvidXchange, Inc.
Charlotte, NC, United States
5+ years of experience in product marketing and/or product management Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools A self-star
Job Source: AvidXchange, Inc.Credit Karma, Inc.
Charlotte, NC, United States
As Senior Director of Product Marketing at Credit Karma, you will lead the Product Marketing function for our core business and coach Product Marketers across all verticals. Product Marketing needs to scale at Credit Karma and needs a leader, who can imagine the function based on current internal and external situations, including defining the scop
Job Source: Credit Karma, Inc.TIAA
Charlotte, NC, United States
This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campai
Job Source: TIAACharlotte, NC, United States
About The Role
Are you looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team seeks a skilled Product Marketing Manager to take ownership of our current and future product investments in the AdTech space. In this role, you'll support product exploration and development, drive our go-to-market strategy, fine-tune product positioning, enable our field teams, and craft content showcasing our offerings and value propositions.
As a Product Marketing Manager, you'll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals. Product marketing should play an integral role in product development by conducting user research and identifying market gaps our products can fill. If you're passionate about creating new solutions and making a real impact, we want to hear from you.
How You’ll Spend Your Time
Conduct user and market research to identify gaps in the market for our product to fill
Create and define positioning for our products and solutions for our various personas (ex, marketing teams, product teams, data teams, etc).
Work alongside our product teams to ensure the product delivers maximum value for customers
Create external materials to help convey the value of our product(s), like landing pages, webinars, case studies, etc
Create internal enablement materials for our field, product, and support teams
We're looking for people with depth of knowledge in the following areas
Practitioner experience: Deep understanding of AdTech (ex., SSPs and DSPs) products and their many use cases
Product marketing: Experience in developing and executing go-to-market strategies, creating sales enablement materials, and measuring the success of marketing campaigns.
Market research: Experience conducting user research, analyzing market data, and identifying trends and opportunities.
Competitive analysis: Experience researching and analyzing the competition to identify strengths, weaknesses, and opportunities.
Technical writing and storytelling: Ability to clearly communicate and curate engaging technical documentation and marketing materials.
Data analysis: Experience using data to inform marketing decisions and measure the success of marketing campaigns.
About You
Ability to think strategically and creatively
Passion for product marketing and technology
Ability to develop and execute go-to-market strategies
Strong writing and communication skills
Ability to work independently and as part of a team
Ability to meet deadlines and work under pressure
Desired Experience
3+ years of MarTech or AdTech experience
Launching and or implementing technical SaaS products
Working with cross-functional teams
Managing and executing marketing campaigns
Delivery of technical writing and storytelling
Conducting user research
Performing competitive analysis
Even if your experience does not line up perfectly, we are still excited to have you apply. The best hires do not always check off every box of a job description.
Compensation
Hightouch’s salary range for this position is 160,000-180,000 USD per year.
At Hightouch, we value impact over years of experience when it comes to your role and compensation. Your compensation is based on our assessment of your interview performance, which our recruiting partner and hiring manager will walk you through when you receive an offer.
Salary is just one component of Hightouch’s total compensation package for employees. We also offer a generous equity package for all of our full-time employees, as we believe being an owner of Hightouch is incredibly important. See below for more information on our benefits and perks.
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Product Marketing Manager, AdTech jobs in Charlotte, NC, United States
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