Marketing Specialist

, CA, United States

Marketing Specialist

ASSOCIATE GOVERNMENTAL PROGRAM ANALYST

Final Filing Date: 6/24/2024

Application Methods: Electronic (Using your CalCareer Account) By Mail Drop-off

*Hybridtelework schedules are available. The amount of telework is at CalHFA's discretion. In-person attendance will be required weekly and is based on operational needs. *

At CalHFA we embrace a culture that is diverse, equitable, and inclusive for everyone by building an organization that is as diverse as the communities we serve. CalHFA believes that diversity provides a competitive advantage, strengthens our innovative capacity, and enhances our ability to succeed and grow.

Division Description

The California Housing Finance Agency (CalHFA) Marketing & Communications Division uses marketing, creative & digital media, public relations, and external communications to increase knowledge of, and accessibility to, the Agency's products among its business partner, stakeholder, and consumer audiences. Additionally, Marketing & Communications oversees internal communications, board relations and public-facing messaging. The division staff provides communications support to the Executive Office, Legislative Affairs, Business Development and Governmental Affairs, as well as other divisions throughout the Agency. To support these units Marketing & Communications staff must work with various federal and state legislative, housing, business, and advocacy groups to identify and maximize opportunities to meet the housing and mortgage lending needs of low- and moderate-income families in California.

Position Summary

Under direction of the Information Officer II, the Associate Governmental Program Analyst (AGPA) is responsible for gathering and analyzing information for use in contracts and budgeting; preparing reports, research, and recommendations; preparing presentations; logistics and materials procurement and representing the agency at virtual and live events; and events management. This position assists in the development of Marketing and Outreach campaigns and leads the analysis of campaign outcome reports. The incumbent is responsible for the review and accuracy of information and is required to meet critical deadlines.

Please note:

All candidates must submit Examination/Employment Application (STD 678). Candidates who do not thoroughly complete or provide adequate information in the EMPLOYMENT HISTORY SECTION will not be considered for employment.

**CANDIDATES THAT ARE NEW TO STATE EMPLOYMENT WILL BE HIRE AT THE MINIMUM SALARY RANGE OF THE CLASSIFICATION**

Please let us know how you learned about this career opportunity by taking a brief survey .

You will find additional information about the job in the Duty Statement .

Working Conditions CalHFA is a high-rise building conveniently located in downtown Sacramento with access to public transportation (light rail and bus) and freeways (I-5, 99, and Business 80). It is a block from Downtown Commons (DOCO), the Golden 1 Center, many restaurants and shopping. CalHFA employees also have access to an on-site ATM and gym located in the building.

Minimum Requirements You will find the Minimum Requirements in the Class Specification. ASSOCIATE GOVERNMENTAL PROGRAM ANALYST

MARKETING & COMMUNICATIONS

Marketing, Internal Communications & Events

CalHFA has again been certified as a Great Place to Work for2023 . Join CalHFA and help us to advance and continue ourmission of investing in diverse communities with financingprograms that help more Californians have a place to callhome.

OUR VISION

All Californians living in homes they can afford.

OUR MISSION

Investing in diverse communities with financing programs that helpmore Californians have a place to call home.For more than 45 years, the California Housing Finance Agency(CalHFA) has supported the needs of low- and moderate-incomerenters and homebuyers by providing financing and programs witha focus on equity. Established in 1975, CalHFA was chartered asthe state's affordable housing lender. The Agency's MultifamilyLending Division finances affordable rental housing throughcollaborations with developers, local, state, and federal governmentpartners, and more, while its Single-Family Division partners with apreferred lender network to provide first-time homebuyers withdown payment and closing cost assistance and access to firstmortgage loans. CalHFA is a self-supported state agency thatdoesn't rely on taxpayers’ dollars for its operational costs butregularly administers various state and federal resources on behalfof the state.

In order to be considered for this job vacancy, you must satisfy one of the following requirements:

Have current employment with the State of California in the same classification or in a classification that is comparable (employees who wish to be considered based on transfer eligibility must meet the minimum qualifications of the classification per DPA Rule 250)

OR

BE REINSTATEMENT ELIGIBLE:

Have obtained previous permanent employment with the State of California in the same classification or in a classification that is comparable.

Application Instructions Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 6/24/2024 Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s). How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included.If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA Housing Finance Agency Attn: CA Housing Finance Agency 500 Capitol Mall, Suite 1400 Sacramento , CA 95814 Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

CA Housing Finance Agency Mai Mai 500 Capitol Mall, Suite 1400 Sacramento , CA 95814 08:00 AM - 05:00 PM Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov.All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

Resume is optional. It may be included, but is not required.

School Transcripts

Supplemental Application - All interested applicants are required to submit a Supplemental Questionaire (SQ) with their application. Please follow the instructions provided in the Supplemental Questionnaire (SQ) Section below. Failure to follow the instruction will eliminate you from the interview process.

When completing your SQ, please DO NOT provide a single narrative response. Each SQ question should be addressed separately (i.e., first provide a complete and independent response to question #1, then a complete and independent response to question #2, etc.) for consideration. Additionally, each response should be numbered to clearly indicate which SQ question you are responding to. Resume do not take place of the SQ .

Application Instructions Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 6/24/2024 Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s). How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included.If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA Housing Finance Agency Attn: CA Housing Finance Agency 500 Capitol Mall, Suite 1400 Sacramento , CA 95814 Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

CA Housing Finance Agency Mai Mai 500 Capitol Mall, Suite 1400 Sacramento , CA 95814 08:00 AM - 05:00 PM Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov.All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

Resume is optional. It may be included, but is not required.

School Transcripts

Supplemental Application - All interested applicants are required to submit a Supplemental Questionaire (SQ) with their application. Please follow the instructions provided in the Supplemental Questionnaire (SQ) Section below. Failure to follow the instruction will eliminate you from the interview process.

When completing your SQ, please DO NOT provide a single narrative response. Each SQ question should be addressed separately (i.e., first provide a complete and independent response to question #1, then a complete and independent response to question #2, etc.) for consideration. Additionally, each response should be numbered to clearly indicate which SQ question you are responding to. Resume do not take place of the SQ .

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Benefit information can be found on the CalHR website and the CalPERS website.

Contact Information The Human Resources Contact is available to answer questions regarding the position or application process.

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled.You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s)to the Department's EEO Office.

California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice)TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

All applicants must provide a Supplemental Questionnaire. Failure to address the highlighted question(s) below will disqualify an applicant fromconsideration .

Please note that résumés, cover letters or a prewritten Supplemental Questionnaire that does not answer the question(s) below will not be accepted.

The Supplemental Questionnaire must:

• Be no more than two (2) page in length

• Include the question below with your response.

Please be sure to address the following question:

1. What knowledge do you have with marketing & outreach activities such as social media advertising, focus groups, or public relations? Describe a project that you used one of these tactics and the outcome or results.

2. What experience do you have planning large events and meetings or coordinating the attendance to tradeshows and conferences?

3. Describe your experience and comfort level with Excel.

Equal Opportunity Employer The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

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