Associate Director, Paid Search

New York, NY, United States

We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.

ICYMI: Assembly was named Ad Age's first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List!

Assembly is looking for an Associate Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and coordinators). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

Responsibilities

Oversight of client performance-based programs - Orchestrate large-scale SEM programs

Set the strategic vision for all SEM programs

Work with Client Experience & Channel Leads to understand and execute integrated media solutions

Oversee a team that analyzes the results and provides optimization recommendations while the media is live

Handles Vendor relationships

Works with sophisticated bid management strategies

Work on advanced analytics

Present all QBR/Monthly/Weekly and ad-hoc documents

Responsible for overall media objectives and strategies that fulfill client business goals

Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology

Looks at our products and associated available metrics - and advises how to use them / integrate them with overall platform

Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education

Requirements 5+ years SEM experience

2-3 years' experience in team management

Strong understanding of the technology behind Engine performance

Extensive knowledge of Google Analytics/Adobe Analytics

Experience in both ROAS/ROI and CPA goal related SEM Programs

Understanding of how SEO works with SEM

Heavy forecasting experience

The ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture

Strong Experience using search engine and bid management platforms

Excellent written and verbal communication skills, specifically in presentations and speaking to senior level client contacts

Experience with large budget SEM management

Highly developed organization and communication skills are necessary

Benefits

Why Assembly? We care about your growth - we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals

We recognize and celebrate your success...all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated

We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies

We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings

We care about social and environmental Impact - we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it

We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us

We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Equal Opportunities

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000 - $120,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.