Senior Manager, Data Cloud Campaigns
Indianapolis, IN, United States
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Job Category
Marketing & Communications Job Details
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
We are looking for an experienced, collaborative, results-oriented marketer with stellar campaign and integrated marketing experience to lead Data Cloud demand generation campaign programs. While this role is an individual contributor, it involves collaborating with other marketers and cross-functional stakeholders to define the strategy for specific campaign programs that build pipeline for Data Cloud. It is an exceptional opportunity to make an impact on a relatively new yet strategic business. Knowledge of the Salesforce ecosystem, strategy, planning cycles, and go-to-market motions is a huge plus.
Responsibilities
Create effective paid digital strategies that drive pipe and revenue for Data Cloud
Create a comprehensive journey for a key audience based on insights into the pain points of that audience and their preferences for consuming information that informs purchasing decisions
Align with cross-functional stakeholders on campaign programs
Manage team budget and ensure that every dollars is utilized every quarter
Manage multiple programs and deliverables, setting timelines and expectations
Build cross-functional relationships across marketing stakeholders
Measure, analyze and report out program results
Characteristics
Demonstrated success in building integrated, global, multi-channel marketing campaigns across paid media, email, social, and other marketing tactics (likely with over seven years of experience)
Keen understanding of different marketing tactics and the role that they play in building pipe
Knows paid digital tactics inside and out and has a point of view on the vendors who are best to work with to execute paid digital tactics
Enjoys solving complex marketing problems and trying something new
Takes a customer-first approach to building campaign journeys and experiences
Able to operate in the midst of ambiguity and in highly matrixed organizations
Effective in building relationships based on trust
Detail-oriented, thoughtful, and thorough
Makes decisions based on data
Understands the technology space, evolving AI landscape and the role of data in helping businesses manage operations and create phenomenal customer experiences
Highly adaptable and able to manage multiple deadlines
Hungry to make an impact and drive results
This is not a remote position. #LI-Hybrid
Accommodations
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Posting Statement
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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700. For California-based roles, the base salary hiring range for this position is $164,000 to $225,500. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
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