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Brand Naming Strategist

Mountain View, CA, United States

FocusKPI is looking for a Brand Strategist (Naming) to join the Brand & Creative Teamwithin our client.

Work Location: Remote - anywhere in the US

Duration: 12 months contract with possibility of extension depending on your performance & budget

Pay Range: $65/hr to $75/hr

Responsibilities: Naming

Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)

Connect brand foundations and long-term product vision

Evolve naming process for consistency, coherency, and scale

Brand strategy

Support portfolio brand positioning, brand research, brand development, and brand systems design

Support brand refresh across go-to-market and product integration

Form and evangelize brand POVs - backed by data, evidence, and craft expertise

Influence brand-level messaging, marketing, and advertising

Requirements: Bachelor's degree in Marketing, Communications, or equivalent experience

5-8 years of hands-on experience with naming, brand strategy, positioning,and messaging

Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings

Top 3 soft skills: Have done plenty of hands-on naming - from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories

Experience in multiple industries. Consumer tech & B2B SaaS is a plus.

Able to prioritize, manage deadlines, and work both independent and collaboratively in a

fast-paced, highly dynamic environment

Comfortable collaborating with a wide range of stakeholders, including brand experts and brand

novices.

Embrace agile approach to developing brand strategy and rolling it out

Excellent communicator (written and verbal) with a concise and open style

Bonus points for naming in more than one industry, including B2B SaaSnaming experience

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ .

The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.

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