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Brand Naming Strategist_

Mountain View

FocusKPI is looking for a Brand Strategist (Naming) to join the Brand & Creative Team within our client.

Work Location: Remote - anywhere in the US

Duration: 12 months contract with possibility of extension depending on your performance & budget

Pay Range: $65/hr to $75/hr

Responsibilities:

+ Naming

+ Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)

+ Connect brand foundations and long-term product vision

+ Evolve naming process for consistency, coherency, and scale

+ Brand strategy

+ Support portfolio brand positioning, brand research, brand development, and brand systems design

+ Support brand refresh across go-to-market and product integration

+ Form and evangelize brand POVs - backed by data, evidence, and craft expertise

+ Influence brand-level messaging, marketing, and advertising

Requirements:

+ Bachelor's degree in Marketing, Communications, or equivalent experience

+ 5-8 years of hands-on experience with naming, brand strategy, positioning, and messaging

+ Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings

+ Top 3 soft skills: Have done plenty of hands-on naming- from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories

+ Experience in multiple industries. Consumer tech & B2B SaaS is a plus.

+ Able to prioritize, manage deadlines, and work both independent and collaboratively in a

+ fast-paced, highly dynamic environment

+ Comfortable collaborating with a wide range of stakeholders, including brand experts and brand

+ novices.

+ Embrace agile approach to developing brand strategy and rolling it out

+ Excellent communicator (written and verbal) with a concise and open style

+ Bonus points for naming in more than one industry, including B2B SaaS naming experience

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to tc.gov/ . The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.

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