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PRODUCT MARKETING MANAGER

San Jose, CA, United States

Title - Senior Product Marketing Manager

Location - San Jose, CA hybrid

Duration - 11 Months

Pay rate - $99.56 per hour on W2

The need to modernize creative workflows and accelerate the pace of creative production is greater than ever. We are seeking a Senior Product Marketing Manager on the Creative Cloud Enterprise team to lead go-to-market strategy and execution, inclusive of our core applications and collaboration tools!

By bringing to bear keen industry insights and partnering with cross-functional teams, you will develop strategies to optimize the GTM plan and ensure we hit our financial targets. This role requires exceptional product marketing skills, a proven understanding of business strategy, and cross-functional leadership to deliver results.

What You'll Do

Ï Understand customer need/pain points and translate into compelling Marketing collateral such as positioning, messaging, use-cases, personas, etc.

Ï Partner with the Retail product marketing team to develop and implement the long-term business strategy for the Creative Cloud Enterprise business across commercial and government segments

Ï Collaborate cross-functionally with product management, corporate marketing, sales, customer success, and our engagement/retention teams to align product priorities and goals

Ï Build enablement materials that will help train the worldwide field organization position and sell Adobe Creative products.

Ï Drive business results through the entire customer journey from discovery and acquisition to retention and renewal.

Ï Guide pricing and packaging decisions, as well as marketing programs to drive demand and deliver product launches.

Ï Develop insights based on customer engagement and analytics to inform strategic priorities and requirements that deliver high-impact business results

Ï Build out and plan industry and Adobe-led Thought leadership and event strategies.

Ï Act as a change agent

What Will Help You Succeed

Ï Minimum 5+ years in enterprise sales operations, go-to-market or product marketing in the SaaS space, serving the enterprise segment

Ï Self-starter with strong leadership and people management skills

Ï Excellent written and verbal skills - can work cross-functionally across sales, marketing, business development, and product management teams

Ï Track record of delivering effective marketing programs and messaging that demonstrate original thinking

Ï Able to distill complex ideas into powerful, relevant sales and customer-facing messaging

Ï BS/BA in Business, Marketing, Communications, or equivalent required, MBA preferred

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