Division Director Marketing

Marietta, GA, United States

We know that BUILDING HOMES & COMMUNITIES BEGINS WITH BUILDING THE BEST TEAM!How would you like to be a part of a team that has been providing the American Dream of homeownership to families for more than 60 years? PulteGroup is a FORTUNE 500 company and one of America’s top residential builders. We put the consumer at the center of everything we do, and we stand above the competition in our commitment to quality.Our Vision is to Build Consumer Inspired Homes & Communities to Make Lives Better and we believe that success starts with having the right people.At PulteGroup, we are committed to diversity and inclusion. We value the differences of each employee and understand that being consumer-inspired means that we reflect the diversity of the consumers we serve.A position with PulteGroup offers a rich, fulfilling, and rewarding career across multiple geographies and brands. If you are interested in being a part of our team, let’s talk about your career with PulteGroup!JOB SUMMARY: This position is responsible for being a key collaborative partner of the Division leadership team(s). The Director of Marketing is responsible for planning, developing, and executing a sound marketing strategy to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.

DUTIES AND RESPONSIBILITIES:

Leads all marketing planning, efforts, and execution for the Division.

Oversee and manage Marketing Team direct report(s).

Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.

Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.

Leverage a deep understanding of the role of paid, owned, and earned media channels to effectively message across a mix of media types.

Monitors marketing performance against business objectives, analyzes ROI, and adjusts plans/tactics as needed.

Produce weekly and monthly KPI reports for use by Division, Area, and Home Office leadership.

With the support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve the annual marketing and media budget necessary to deliver plan.

Effectively manage Division budget(s) on an ongoing basis with formal quarterly updates detailing brand & community actual and projected investment.

Establish lead goals by brand & community to achieve the Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.

Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.

Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.

Act as primary point-of-contact for Pulte Interior Design.

Collaborate with the corporate communications team on local PR needs.

Identify key competitors and stay abreast of local marketing activity.

Ability to successfully operate and adapt in an environment with changes to timelines and priorities

Capable of confidently presenting and interacting with the Divisions/Area leadership with a strong ability to talk off script as it relates to marketing's role in addressing business issues.

SCOPE: (decision making, size of the organization, budgetary, etc.)

Decision Impact: Division

Department Responsibility: Single

Budgetary Responsibility: Yes

Direct Reports: Yes

Indirect Reports: No

MANAGEMENT RESPONSIBILITIES

With Direct Reports

Ensures appropriate staffing to meet department needs

Utilizes recruiting and selection tools/processes to build organizational talent

Delegates work according to employee’s abilities and skills

Evaluate employee’s performance and plans for compensation actions in accordance with that performance

Provides developmental opportunities through the identification of internal and external training opportunities

Creates opportunities for employee growth

Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors)

With Indirect Reports

Delegates work according to employee’s abilities and skills.

Provides input to employee’s performance evaluations.

Assists in the identification of internal and external training opportunities.

Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors).

REQUIRED EDUCATION:

Minimum Bachelor’s Degree in Marketing or Communications or equivalent

REQUIRED EXPERIENCE:

Minimum 8 – 10 years of related Marketing communications/planning experience.

Home building and/or real estate industry experience required

Understanding of advertising law and its application to the homebuilding industry.

Grasp the use of required PulteGroup marketing systems including Microsoft Dynamics, Eloqua, PIcturePark & CMS.

Ability to shift between strategic initiatives and tactical responsibilities.

Understanding of and demonstrated skill at aligning marketing mix with key messages.

Experience establishing and managing a budget.

Effective problem-solving, data collection, and analysis skills.

Strong oral and written communication skills.

Team-oriented with the ability to establish credibility.

COMPENSATION RANGE

$107,300 - $134,100 per year

Hired applicant will be eligible to receive an annual bonus

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.

We are an equal opportunity employer (http://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

This Organization Participates in e-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)

Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.

Here at PulteGroup:

We will not send correspondence from any non-PulteGroup email (for example, we will not contact you via a gmail, yahoo or outlook email address)

We conduct our interviews in person or via phone or Teams/Zoom video (we would never conduct an interview via text message or Teams chat)

We will not issue you a check as part of your onboarding for any reason (including for supplies, home office equipment, computers, etc.)

We will not request money as part of your interview or onboarding process

If you suspect you have been contacted by a scammer and would like to verify the legitimacy of an offer, please contact [email protected].

PulteGroup Employee Benefits

At PulteGroup, we believe that our people are what makes us a great place to work and we strive to meet their health and welfare needs with a competitive suite of benefit offerings designed for their unique lifestyles.

Comprehensive, Flexible and Affordable Healthcare Coverage Options

PTO and Work/Life Benefits

Health Advocacy and Wellness

Retirement Plan with Company Match

Education and Employee Assistance Programs

Paid Parental Leave and Adoption Benefits

Mortgage Financing Discounts through Pulte Mortgage

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.

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