Market Research Director
Washington, DC, United States
Washington, District of Columbia, United States
KRC Research is seeking a Research Director to join our Washington, DC team. This is an onsite hybrid work model position. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.
Basic Qualifications:
A bachelor’s degree in business, market research, social science or related field
7 years of market research experience
Extensive experience leading both quantitative and qualitative research studies
Ability to oversee projects from initial conception through final presentation
Strong project and client management skills
Exceptional writing and presentation skills (both verbal and visual)
Skilled at conducting in-depth interviews; focus group moderation a plus
Experience and desire to manage junior researchers
Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable; familiarity with Quid and/or Talkwalker a plus
This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:
Leading client meetings to help advise on approach and scope of research
Developing/reviewing survey questionnaires and qualitative screeners
Determining quotas and weighting schemes
Coordinating with operations team for survey programming, fielding and data processing
Ensuring program accuracy and making quota decisions while fielding
Drafting moderator guides
Conducting IDIs
Writing analysis plan, analyzing data and developing key findings
Creating insightful and visually compelling reports and presentations
Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget
Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation
KRC Directors also play an essential role in helping to manage the business by:
Contributing to new business efforts, including writing proposals and designing budget structures and fees
Formally managing junior staff, including coaching through performance levels and conducting reviews
Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry
Building relationships for self and company across network of teams
Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:
Proactive problem solver, eager to learn and take action
Highly organized, with particular focus on managing details
Committed to the highest level of quality and data accuracy
Able to manage multiple projects with competing priorities
Comfortable with ambiguity
Adept at anticipating client and senior team member needs - can manage up
Cares intensely about their clients’ success and the success of the company overall
Jumps at opportunities to learn and contribute outside of their area of specialty
Thinks strategically; always searching for root causes, not just symptoms
Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas
About Us
KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).
KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
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Paid Employee Family Leave
Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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