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Confidential
Indianapolis, IN, United States
Vice President of Marketing About the Company Well-established provider of behavioral health & wellness services Industry Mental Health Care Type Privately Held Founded 1980 Employees 201-500 Categories Health Care Employee Management Health and Wellness Human Resources Behavioral Science Mental Health Ambulatory Services Health & Drug Screening A
Job Source: ConfidentialConfidential
Indianapolis, IN, United States
Vice President of Marketing About the Company Innovative provider of auto lending software solutions Industry Banking Type Privately Held Founded 2012 Employees 201-500 Categories Information Technology & Services Technology Banking Outsourcing Services Mobile Communication Advanced Analytics Analytics Digital Marketing Home Ownership Loan Brokers
Job Source: ConfidentialCornerstone OnDemand
Indianapolis, IN, United States
About the Role: We are seeking an experienced and results-oriented Vice President of Growth Marketing, Americas to oversee our marketing efforts and manage the BDR team across the Americas region with a focus on driving pipeline to hit growth targets. The VP of Growth Marketing, Americas will be instrumental in crafting and implementing innovative
Job Source: Cornerstone OnDemandtresvista financial services
, IN, United States
Responsibilities: A multi-faceted role requiring the individual to independently manage the data analyst team (~30 people initially and growing YOY) and reporting to the management. Mentor, train, and lead the team while engaging with clients on a strategic level and overseeing projects at a macro level. An individual at this position will be part
Job Source: tresvista financial servicesAsphalt Materials, Inc.
Indianapolis, IN, United States
Vice President of Operations About Asphalt Materials, Inc Asphalt Materials, Inc., formed in 1956, has been continually focused on the asphalt business. The core strength of our business is the formulation, manufacturing, and R&D of asphalt binders and emulsions. Asphalt Materials, Inc is a segment of The Heritage Group of companies. The Heritage
Job Source: Asphalt Materials, Inc.Gpm Investments LLC
Indianapolis, IN, United States
Responsibilities + Other duties as assigned Qualifications Equal Opportunity EmployerGPM Investments, LLC is an equal opportunity employer and does not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, sexual orientation or any other basis prohibited by applicable law. Unlawful
Job Source: Gpm Investments LLCCommuniCare Health Services
Indianapolis, IN, United States
Vice President of Sales, MIdwest Division (Indiana, Ohio, Missouri) The CommuniCare Family of Companies currently owns/operates World-Class healthcare facilities in 7 states. Since 1984, CommuniCare Health Services has provided superior, comprehensive management services for the development and management of adult living communities. We are cur
Job Source: CommuniCare Health ServicesMetric Geo
Indianapolis, IN, United States
Location: Indianapolis, IN Reports To: Division President Direct Reports: 7+ Job Summary: The Vice President of Land Acquisition and Development is responsible for identifying, evaluating, and securing land for residential development. This role oversees the entire acquisition process and manages the development phase to ensure successful projec
Job Source: Metric Geo, IN, United States
We are searching for an experienced Vice President, Marketing .
Indiana- Hybrid
The Vice President, Marketing drives the credit union’s marketing activities by developing and implementing marketing, brand, and communication plans and programs, overseeing day-to-day marketing operations, and identifying opportunities for growth. Direct responsibilities include oversight of branding, marketing, advertising, business development, and community engagement activities and the design and execution of customer, sales, and revenue growth strategies. This leadership role works closely with the Chief Marketing + Growth Officer and identifies and develops strategies that support the credit union’s strategic objectives.
Primary Responsibilities & Duties
Responsible for the development and implementation of both short- and long-term marketing plans and strategies to ensure achievement of credit union strategic objectives which include member acquisition and share of wallet.
Direct and oversee marketing, advertising, social media, and product promotion plans across all media and channels to achieve strategic and business objectives.
Employ earned media, proactive public relations and communications, social media engagement, and content marketing methods to improve marketing effectiveness and fortify brand image.
Collaborate with leadership to define and execute brand strategy and integration into member experience, products, channels, and branch network.
Develop and execute strategically appropriate marketing “funnel” to include the full customer decision journey and lifecycle (awareness, evaluation, conversion, use/experience, loyalty, advocacy).
Oversee website strategy focused on enhancing experience and engagement.
Identify key metrics to evaluate and report on all marketing results and benchmark performance.
Develop and execute business development strategies to expand and reach new markets, and integrate sales and promotional plans into daily activities of branch teams, member contact center and business units
Monitor external environment and align marketing activities with emerging trends and opportunities.
Optimize marketing tools and technologies to achieve full range of strategic and tactical marketing objectives.
Coordinate communication to members, employees and public as necessary; included but not limited to, branches, website, social media and/or direct mail.
Manage all aspects of video, digital and print production, and the professional appeal, accuracy, and inventory of sales and marketing collateral. `
Lead, coach, engage, and develop marketing staff to deliver effective and innovative marketing capabilities and outcomes to the organization.
Partner with internal stakeholders, external partners, and vendors.
Develop and manage the marketing budget and expenditures.
Assume additional responsibilities as necessary for the continued growth and advancement of the credit union.
Specific Skills
Demonstrated ability to manage and resolve conflict
Exceptional communication skills, to include oral, written, visual, and quantitative
Highly effective leadership and influence skills, and the ability to drive change
Excellent prioritization and organizational skills
Strategic and critical thinking, problem solving, and analytical skills
Adept at optimizing data-driven decisions that drive growth and improve marketing ROI
Creative, design, content development and assessment skills
Experience leading, developing, and coaching a team to achieve success
Thorough knowledge of marketing technology stack, platforms, ecosystems, and tools
Proficiency with contemporary business productivity and collaboration software such as Microsoft Office, Teams, etc.
Strong financial acumen and demonstrated ability to prioritize and manage the corporate budget
Demonstratable balance of creative and analytical skills
Accountability
Overall marketing performance and business growth through customer acquisition and retention
Brand awareness and building brand value
Media relations and corporate image management
Depth and breadth of organizational relationship with community and external organizations
Accountable for understanding and applying government laws and regulations and credit union policy and procedures relating to anti-money laundering regulations, including but not limited to the Bank Secrecy Act (BSA), US Patriot Act and OFAC.
Bachelor’s Degree in marketing or related field required; MBA or master’s degree preferred
Minimum 10 years of relevant marketing experience required with 7+ years in a leadership role
Exposure to multiple strategic domains within the field is preferred (such as brand design and activation, advertising, product promotion, creative and design, public relations, business development, etc.)
Experience marketing a growing business and within regulated industries strongly preferred.
Demonstrated experience with traditional and digital marketing methods, customer acquisition, marketing principles, and reporting on results
Experience in customer and market research
Ability to travel up to 10% based on business needs
Exempt
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
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Email Alert for Vice President, Marketing jobs in , IN, United States
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