Region Marketing Manager_

San Diego

Summary This position is located in Community Support Programs within Navy Region Southwest (NRSW) and reports to the Region Marketing Director (NF-05). The primary purpose of this position is to execute comprehensive digital marketing campaigns and communication plans in support of (N9) Fleet and Family Readiness (FFR) Programs. Responsibilities Serves as Supervisory Marketing Manager on matters pertaining to communications and marketing policies and services. Incumbent develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability. Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, and public relations. Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement. Builds, manages, and implements effective digital marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms. Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication. Works in tandem with Supervisory Visual Information Specialist, Supervisory Web Manager and Commercial Sponsorship manger on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations. Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs. Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs as determined by customer response and overall success of programs. Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation. Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market. Plans media campaigns designed to enhance participation, and where appropriate, increase financial income. Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires. Oversees the management of publicly and privately accessed information through online and offline application systems on behalf of FFR. Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity. Responsible for initiating, directing, and implementing comprehensive marketing, and public relations initiatives for FFR programs in coordination with installation and region program directors. Obtains information on upcoming events, special programs from activity managers. Requirements Conditions of Employment Qualifications Experience that demonstrates progressive knowledge of the full range of principles, concepts, and techniques of the marketing and communications industry, the ability to transform these requirements into a working, viable program. Documented supervisory experience is required. Must have effective writing and oral presentation skills and ability to communicate professionally with all levels. Knowledge of NAF policies and procedures preferred. Must have a high degree of proficiency with computer programs such as: Adobe Acrobat, Microsoft Office products (PowerPoint, Word, Excel, Outlook) and similar business applications. Must have thorough understanding in the management of website development, social media and electronic media. Must have skill in organizing and communicating ideas and thoughts effectively through written correspondence and oral presentation and experience developing materials to convey information in a professional format generally acceptable to the public. Must be able to research, develop and implement short- and long-range marketing objectives, to assess current and future markets for and installation activities, and compile and analyze demographic data to determine the best approach for marketing the programs. Must be an experienced, positive leader and consensus builder who is able to influence the actions of others in obtaining cooperation and assistance to meet the mission and operational goals of FFR. Education High school diploma or GED preferred. Additional Information Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Region Mid-Atlantic Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.