Manager, Marketing

Long Island City, NY, United States

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.

If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!

We are Optimum!

Job Summary The Marketing Manager will work within the B2C Marketing team managing campaigns, partnerships, and events to drive awareness and consideration of the Optimum brand. The Marketing Manager will be responsible for the strategic briefing, ideation, development, and execution of all campaign and event-related marketing tactics and materials, including but not limited to: TV, web, digital, social, print materials, etc.

Responsibilities Manage creative strategy, development, and execution of multi-platform brand marketing campaigns that run across a variety of channels including TV, web, digital, email, print and social

Champion the B2C brand event strategy and calendar, overseeing all aspects of customer-facing events from planning through execution to generate brand awareness and hyper-local engagement

Collaborate with internal and external partners, agencies, and vendors to ideate partnerships and partner cross functionally

Develop and manage all event-related planning and logistics, as well as marketing tactics, media, and promotional activities to drive awareness

Manage local brand presence at Optimum's retail stores and marketing efforts related to driving overall awareness of and traffic to our retail locations

Ensure retail branding experience, signage, materials, collateral, etc. are consistent and meet brand guidelines

Partner on a day-to-day basis with outside agencies/vendors and internal creative services team to maximize the quality and effectiveness of the work

Drive alignment and work cross-functionally with various teams including Media, Creative Services, Retail, PR, Community Affairs, Local Marketing and others

Provide post-event/campaign recaps and monitor overall performance with recommendations to improve and maximize results

Qualifications Bachelor's degree in Marketing, Communications or related field

Minimum of 4+ years of prior relevant experience in Marketing, Partnerships, Events and/or Agency Account Management

Integrated marketing and advertising experience with knowledge of creative development, production, media and/or direct marketing

Experience in events and partnerships preferred with proven record of successfully ideating and executing successful campaigns

Experience briefing, managing, and interfacing with creative agencies/vendors fostering creative excellence

Organized and deadline driven with the ability to manage multiple projects simultaneously

Exceptional verbal and written communication skills with the ability to forge strong internal and external relationships

Comfortable working in a fast-paced and changing environment with the ability to adapt and problem-solve while remaining calm under pressure

Ability to attend events, production shoots, and retail locations as necessary

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details.

This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $102,816.00-$168,912.00/year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.