Head of Growth
New York, NY, United States
Head of Growth
As head of digital growth at Dr. B, you'll be helping us develop customer acquisition campaigns across multiple channels (including paid search, social and email), build reporting and forecasting systems, and iterate towards growth milestones via data-informed hypotheses. The ideal candidate is highly analytical and data-oriented and capable of aligning with multiple team members across our product and marketing teams. This is a remote, full-time role at an emerging healthtech startup.
Role Description:
Actively manage marketing channels against specific growth objectives
Own a subset of channels that include SEM, paid social affiliate partnerships and marketing email campaigns
In depth analyses of campaign performance in order to refine and identify new opportunities
Build models to facilitate campaign management and forecast across channels, including A/B testing
Run continual experiments to test and optimize new marketing channels, strategies and ad creative
Manage relationships with partners, data providers and other vendors
Work cross-functionally with product and sales to optimize the full customer funnel
Role Requirements: 3-5 years experience in growth, marketing, analytics, ideally in tech
Experience working across marketing channels, particularly paid search and social
Experience working with relevant advertising and CMS software
Highly analytical and data-driven
Ability to empathize with our target customer and build campaigns around them
Detail-oriented, well-organized
Strong communicator, both verbally and in writing