Product Marketing Senior Lead

Atlanta, GA, United States

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Job Category

Marketing & Communications Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for a self-starting, team-orientated, and passionate product marketing leader to own the positioning, messaging, and marketing strategy and execution for the Salesforce Partner Program. The ideal candidate will have a passion for launching new impactful offerings, finding creative ways to gain mindshare, and being part of a fast moving and innovative team.

Strong candidates will have demonstrable expertise in all areas of product marketing — product positioning & messaging, planning and segmentation, customer & competitive intelligence, asset creation, and presenting. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. You will have experience in leading and influencing to drive impactful outcomes, and have exceptional skills in managing stakeholders.

Responsibilities may include, but are not limited to the following: Create the marketing strategies for the full range of partner programs across technology, consulting, and re-sell partners

Develop product positioning and messaging for the partner programs

Create and manage major program announcements and launches, and manage a Bill of Materials

Build a rolling thunder drumbeat of excitement, interest, and adoption throughout the year to encourage partners to utilize partner program benefits

Lead strategy and execution of partner programs including events, campaigns, digital, content, and more

Manage vendors, agencies, and budget

Communicate effectively and often with key stakeholders to ensure all collaborators across product, sales, product marketing, marketing, corporate strategy, partners and customer success are aligned in a highly matrixed organization

Conduct competitive analysis throughout the year to understand how other Partner programs are run and how Salesforce compares

Gather feedback from partners on how to improve the Program

Utilize the full range of channels to promote the Program to partners and internal stakeholders

Bring marketing expertise and strategy to the bi-annual Voice of the Partner program

Must be in office 4 x's a week

Desired Skills: Cross-functional collaboration with GTM, Product Marketing, Strategic Tech Partners, Partners, Corporate Strategy team, Legal, Finance, Sales and Marketing (exec events, sponsorships, strategic events)

Understanding of Salesforce’s product suite, platform capabilities, and GTM motion

The equivalent of 8+ years of product marketing or similar experiences

Ability to strategize and craft compelling messaging and positioning for technology products.

Strong organizational and analytical skills

Excellent written and oral communication skills, including experience in business discussions and executive communications

Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders

Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks), product data sheets

Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics

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Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.