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Marketing & Communications Manager

Alexandria, VA, United States

What we do!

We take small change and make a big difference. While we are change-makers in over 15 countries, our heart beats strongest for our work right here in the USA. From sustainable community programs to rapid-response emergency relief, we are committed to creating a lasting impact on American soil. We pride ourselves on being one of the fastest-growing charities in our sector, and our fast-paced working environment reflects our drive and passion. Beyond emergency relief, our calendar is packed with creative campaigns, exciting events, and unique projects, all designed to support the most vulnerable among us.

We’re on a mission to change the way charitable giving works in the USA. We’re looking for passionate change-makers to join us on this journey. Together, we can bring people together to do good and create meaningful change in our communities.

What we’re looking for!

An experienced storyteller, a marketing geek, a social media connoisseur, a maker of change, and a champion for the marginalized; more formally known as a Marketing & Communications Manager. You’ll oversee the day-to-day marketing activities and help set the long-term strategy for our organization. Not to fret, you’ll work closely with the CMO to lead all annual campaigns and direct-to-donor marketing activities, with a focus on brand development.

What you’ll do!

Build marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing needs

Develop, implement, and oversee in partnership with the CMO a comprehensive communications, marketing, and digital strategy initiatives.

Lean into marketing trends and optimize for our use on varying channels

Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Develop from scratch a donor relations loyalty campaign alongside CMO forengagement with existing subscriber base

Create life-cycle communication plan for all donors/supporters

Manage paid media strategy and campaigns, including Google and social mediaadvertisements

Direct and oversee PPC and paid social campaigns to enhance digital revenue generation.

Oversee transitions and integrations of CRM and fundraising platforms

Rethink brand partnerships with a focus on existing partners but with the growth mindset to establish new relationships

Use project management tools to track campaign progress and metrics

Lead brainstorming meetings for new campaign launches

Manage and improve fundraising campaigns, measuring results.

Develop project timelines and track key phases critical to project success

Ensure on-time and on-budget delivery of marketing campaigns

Coordinate marketing campaigns with varying internal departments

Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives

Ensure campaigns are on brand and help further brand identity

Regularly evaluate marketplace to gain a competitive advantage via marketing and positioning campaigns

Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention

Work closely with graphic designer and other internal stakeholders, and external agencies and vendors.

What you must have!

The belief that you can change the world!

5+ years of experience in marketing with bachelor’s degree in marketing or business or similar, including 2 years of experience managing contractors and team members

Experience building marketing programs and reporting results

Expertise in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts or similar

Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement

Must be familiar with the marketing project process e.g. Creative brief, project kick-offs, copywriting, creative, ad reviews, etc.

Exposure to digital and direct response marketing

Strong creative outlook, written and verbal communication skills

Competence as a creative writer with an eye for great emails and landing pages

Strong project management skills, and the ability to work independently to drive processes to completion

Strong problem-solving ability, including metrics-driven thinking

Exercise sound judgment utilizing your background experiences in real time

Work effectively with people from culturally diverse backgrounds

The Marketing Manager will receive direct strategic guidance from the CMO with supervision from the Director of Development.

Where you’ll need to be!

DC Metropolitan Area (preferred) or remote US based.

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