Sr. Marketing Communications Director, Philadelphia

Philadelphia, PA, United States

Overview Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association has an opportunity for a Senior Director of Communications in Philadelphia, PA.

The Sr. Director will be responsible for the overall communications strategies, marketing programs and events for the Philadelphia market. Supervises 1 Communication Director and oversees the development and implementation of communications programs supporting strategic priorities set by Executive Director in the Greater Philadelphia market.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

Responsibilities Responsible for developing and maintaining strong media relationships and partnerships. Quickly and expertly handles sensitive information and issues; effectively and calmly handles crises. Participates in the planning and development of cause-marketing plans. Leads the organization's response to internal and external crises and critical issues. Works collaboratively with leadership team of Philadelphia to lead all aspects of how communications can support and impact the strategic goals of the American Heart Association. Oversee advertising and public service campaigns. Works with regional volunteers, customers, and staff leadership, regional staff, news media, outside organizations and the public to improve the American Heart Association’s image and disseminate the association’s key messages.

Provides mentorship and direct supervision for the Communications Director. The Sr. Communications Director reports directly to the Executive Director in Philadelphia.

In this role, you will be responsible to:

Working with Executive Director to articulate the vision and direction for the Greater Philadelphia communications strategic plan. Supervises overall planning for the communications function. Leads communication staff in the development of effective communications plans for organization's key initiatives.

Responsible for activities in the functional areas of local and regional-level implementation of cause-marketing initiatives, media relations, public relations, media advocacy, issues, and crisis management and, where applicable, advertising targeting the public.

Coordinates the implementation of local marketing and public relations campaigns, such as acute event, women and heart disease, childhood obesity, stroke, and physical activity.

Works with local staff to assure knowledge of and adherence to branding guidelines and leads the organization's master brand and cause sub-brands to ensure successful implementation across the region.

Partners with other senior staff to fully integrate and localize each cause for the region.

Works with the Executive Director and leads marketing and development staff with effective communications and marketing plans for implementing the organization's campaigns in the Greater Philadelphia market (luncheons, galas, walks, etc.). Leads marketing, communications staff to implement initiatives.

Assures integration of organizational focus and key messages across all communications, marketing, and event activities, including public and media relations, advertising, and media advocacy.

Collaborates with Executive Director and senior leadership team to develop strategies for promotion of key fundraising events and marketing initiatives.

Protects and enhances the Association’s image and leads the organization in generating greater passion about the organization.

Leads staff with diverse functions/skills. Management includes developing integrated goals and performance standards; mentor and counseling staff; interviewing, hiring, and training staff; evaluating staff performance, and empowering team members to lead and champion our initiatives

Qualifications Want to move your resume to the top, here are some of the requirements:

University/College degree or equivalent experience plus focus on communications, public relations, journalism, or related field preferred.

5 years of experience in public relations communications, public relations, marketing, journalism, and event management. This experience may also count towards satisfying this position’s educational requirement.

2 to 3 years of experience in a management capacity. May occur within the 5-year related experience requirement. Experience gained through direct internal work on American Heart Association projects/priorities may substitute for this requirement and will be considered on a case-by-case basis.

Experience applying the principles and practices of marketing and communications planning and consulting.

Knowledge of news media operations, journalism, and events management.

Detailed understanding of marketing and mass communications principles and an ability to develop and implement sophisticated marketing and communications strategies.

Experience developing market and local strategies that support national strategies.

Outstanding oral and written communications skills. Specialized experience in speech writing, general business writing, writing, and editing for both print and broadcast media.

Intellectual flexibility and the ability to learn and apply new skills quickly.

Experience in crisis and issues management.

Expertise in advertising, branding, and marketing of concepts.

Experience working as both a team leader and a team member with multiple constituencies: staff, the media, external corporations and volunteers.

Proven strategic planning and budgeting experience.

Understanding the role of communications in the federal, state and local legislative process preferred.

Experience marketing a cause in addition to a product or service preferred.

Knowledge of voluntary health organizations or nonprofit organizations preferred.

Ability to travel within the Greater Philadelphia market.

Ability to recruit, coordinate, media train and lead volunteers and to delegate and accomplish goals through volunteers.

Knowledge of media and communications principles, ethics, practices and techniques, including technical requirements.

Proficient in Microsoft Office including Excel, Outlook, PowerPoint and Word.

Attracting hardworking, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

Compensation & Benefits The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills? Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities

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