Marketing Coordinator

Richardson, TX, United States

JOB TITLE

Marketing Coordinator, Events

THE LOCATION

Hybrid work model – mostly remote home-based with some office workdays in Houston office or Richardson (Dallas area) office

THE OPPORTUNITY

The Society of Petroleum Engineers is looking for a data-driven Marketing Specialist with a passion for events to join our growing marketing team. You will be responsible for the planning and execution of SPE’s marketing campaigns to attract global audiences to attend our technical events held in the Americas. As a Marketer, you translate business goals into successful marketing campaigns across multiple channels (paid and owned). You track the performance of campaigns and optimize them while actively engaging with the business and its stakeholders. You execute marketing plans from concept to completion and work closely with cross-functional teams to ensure Americas events are effectively promoted and campaigns are successfully executed.

As a member of a growing, global in-house marketing team, you will develop engaging campaigns to target and attract specific audiences while meeting key marketing initiatives. You are a pro at managing projects, communicating value, delivering on deadlines, and providing high-quality assurance on all campaign-related deliverables. You are always up for a creative challenge to create, innovate, collaborate, learn and grow!

THE ORGANIZATION

The Society of Petroleum Engineers (SPE) is the largest individual-member organization serving managers, engineers, scientists, and other professionals worldwide in the upstream segment of the oil and gas industry. SPE is a 501(c)(3) not-for-profit organization with members and operations around the world.

THE IMPACT YOU WILL MAKE IN THIS ROLE

Developing and executing effective marketing plans across multiple channels and platforms for events in the Americas (owned and paid) - using project management skills, obtaining project owner approvals, working across teams, and managing budgets

Establishing strong relationships across global departments and developing an understanding of internal needs, the customer experience, marketing strategy and operational capabilities to serve as a strategic cross department partner

Collaborating with the events team and program committees to understand our target audience and produce value-led content

Working with Marketing Manager, internal team members, vendors, contractors, and stakeholders to review brand consistency and create marketing/sales materials across a variety of mediums including emails, landing pages, digital ads, flyers, brochures, websites, presentations, social media posts, mobile app and other internal and external marketing pieces

Coordinating with cross-functional teams and vendors to set up paid social media and Google ad campaigns from start to finish

Resourcing and overseeing marketing deliverables by coordinating with team, prioritizing, and assigning deadlines on a weekly basis while providing regular updates on progress

Tracking ROI on marketing campaigns, evaluating performance and creating reports to recommend future actions or optimizations

YOUR SKILLS AND EXPERIENCE Bachelor’s degree, Certification or equivalent combination of education and work experience

1-3 years in a similar marketing-related role, with an emphasis on digital content development

1-3 years building paid social media campaigns and Google Adwords

Traditional and digital marketing tools

Digital marketing automation software and content management systems

Project management tools

Event marketing, ideally with large scale events

Supporting B2B and B2C campaigns in owned and paid channels

Managing multiple stakeholders at all levels to drive desired outcome

ADDITIONAL ATTRIBUTES FOR THIS ROLE Strong analytical and critical thinker with problem-solving skills

Delivering consistent, high-quality work

Exceptional communication skills – both written and verbal

Self-motivated team player with the ability to effectively multitask and meet deadlines

Ability to build strong relationships

Strong organizational and time-management skills

Adaptable to accomplishing new and different requests

A creative thinker with the ability to innovate and think outside of the box

Working in a fast-paced environment

Customer-service focused

Travel: 10% (mostly local)

BENEFITS AND PERKS

The following benefits apply to U.S. employees and similar benefits may apply to global offices. If you enjoy long weekends, you will really appreciate our 9/80 schedule which allows for every other Friday off!

Generous retirement program (401k with 110% matching funds for U.S. employees)

We have all the great medical benefits that you would expect from a top employer with multiple available plans to fit your needs – medical, dental, vision (starting from your first day of employment – no waiting period)

Company paid employee disability and life insurance with the option to add spouse and children

Personal Time Off (PTO) – Available as soon as you accrue your time off, up to four weeks annually which increases after five years

Holiday Pay (8 days) including day after Thanksgiving and Christmas Eve

Hybrid work model – your role may allow you to work remotely several days a week or more with periodic commute to local office

Tuition Reimbursement Program – you may qualify for 80% reimbursement on approved courses/degrees

Employee Well Being program at no cost to employee. Includes emotional support, work-life solutions - referrals for childcare, home repairs, legal guidance, financial resources and online support for expert advice

Pet insurance, gym membership, exclusive discounts on brands and experiences you know and love

To avoid delays in considering your application, please complete all questions within the application including your expected salary range for this role.

Society of Petroleum Engineers is an Equal Opportunity Employe r

We welcome diversity in our workforce and encourage all qualified applicants to apply.