Promotions Strategy Manager

San Francisco, CA, United States

About us

At Udemy, we're on a mission to transform lives through learning. We're a leading online skills marketplace and learning platform, serving more than 69 million learners and 15,700 organizations globally. Our goal is to provide flexible and effective skill development, empowering individuals and organizations to keep pace with innovation and prepare for the future of work.

We believe that talented people are everywhere, but oftentimes, those dream opportunities are hard to come by. That's why we're focused on revolutionizing learning, leveraging the deep expertise of Udemy's 75,000 instructors and the power of our platform, to help individuals sharpen their skills and harness their full potential.

This hybrid position requires two days per week in our San Francisco, CA office.

About you

You thrive in roles where you balance strategy, analytics, and operations. You feel equally comfortable building dashboards and extracting insights from data as you do managing project timelines and designing processes. You are capable of owning deliverables for multiple projects at a time. You thrive working cross-functionally with partners at all levels, particularly in Marketing, Product and Data Science. You excel in roles where you lead a project from start to finish, have the opportunity to identify operational improvements or processes to increase efficiency, and work with others to build exciting high-impact programs.

About this role

You'll be an integral part of Udemy's Monetization team, managing a critical function of the Marketing organization. In this role, you'll help develop promotions strategy while owning the promotions workflow, leading initiatives and experimentation across our global portfolio of courses. The work you complete will have a direct contribution to Udemy's monetization strategy and Consumer business performance.

What you'll be doing

Develop and implement marketplace promotions strategies in conjunction with other members of Udemy's Pricing & Promotions team: Organize, manage, and maintain the global promotional campaign calendar for the company

Lead campaign strategy and kickoffs to ensure cross-functional teams are properly briefed and set up for success

Align internal stakeholders on strategy, goals, and desired outcomes for various promotions

Develop process efficiencies to bring the campaigns to life with the help of cross-functional teams across the organization

Conduct analysis of user behavior, conversion funnel, and key performance indicators (KPIs) to understand efficacy of various promotional strategies and identify opportunities for optimization

A/B Testing & Experimentation: Plan, design, and implement A/B and multivariate tests to evaluate the effectiveness of promotional tactics, channels, and user flows.

Analyze test results and provide actionable insights to inform future testing and optimization efforts.

Data Analysis & Reporting: Utilize analytics tools and platforms to track, measure, and report on KPIs

Help drive our team's understanding of marketplace dynamics & performance drivers across diverse geographies, course categories and customer segments

Present findings and recommendations to senior management to drive informed decision-making

Collaboration & Cross-Functional Leadership: Work closely with product, design, and engineering teams to implement optimization strategies, improve user experience, and enhance promotional functionality.

What you'll have

Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.

Minimum of 5 years of experience in digital marketing, with a focus on conversion rate optimization, A/B testing, and data analytics

Strong analytical and financial modeling skills, with the ability to interpret complex data sets and identify actionable insights.

Proficiency in SQL or analytics tools such as Looker, Tableau & Mode

Excellent communication, presentation, and project management skills.

Creative thinker with a data-driven mindset and a passion for continuous improvement.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.

Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:

Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage

HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions

Transgender Benefits: Expanded medical coverage for gender-affirming care

Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full pay

Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support

Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development

Retirement: Pre-tax and Roth 401(k) plan with an employer contribution

Charitable Giving: Corporate charitable match for eligible nonprofits and charities

Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly

Holidays: Twelve paid holidays throughout the year

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$112,000-$141,000 USD

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