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Verizon
Irving, TX, United States
When you join Verizon Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, w
Job Source: VerizonAcqueon
Dallas, TX, United States
Are you looking for an opportunity to work with and market some of the most impactful and dynamic technology in the call center space? Does the idea of getting to create, manage, and roll out exciting and engaging content sound like the next great step in your career? If you answered yes to either of those questions, there's good news for you. Acqu
Job Source: AcqueonEMS LINQ
Dallas
**Who We Are:** We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on pr
Job Source: EMS LINQLINQ
Dallas, TX, United States
Who We Are: We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on provid
Job Source: LINQEMS LINQ, Inc
Dallas, TX, United States
Who We Are: We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on provi
Job Source: EMS LINQ, IncEpsilon
Irving, TX, United States
Job Description As a Senior Product Marketing Manager for one of the highest growth and most opportune products, Discovery & Prospect (our clean room offering), you will own an emerging solution enabling marketers to find current customers and prospects who are in market buyers. The Discovery & Prospect product offers a unique ability to measure i
Job Source: EpsilonLINQ Services
Dallas, TX, United States
Who We Are: We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on provi
Job Source: LINQ ServicesAmerican Heart Association
Dallas, TX, United States
Overview As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career. Product Mark
Job Source: American Heart AssociationRichardson, TX, United States
Summary
The Senior Product Marketing Manager reports to the Vice President of Product Marketing. This position is responsible for the messaging and go-to-market of RealPage’s utility management, sustainability, vendor, and spend management solutions in the multifamily real estate industry. This role creates compelling product messaging, planning and executing go-to-market programs, and educates and enables internal teams on new products and capabilities. This role is the expert on buyers, how they buy, and their purchasing criteria – using that knowledge to empower the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions.
Primary Responsibilities
Go-to-Market Programs: Help define, plan, and execute go-to-market for a set of integrated products, in coordinated partnership with Product Management, Marketing and Business Development / Sales teams.
Product Strategy Support: Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address market needs. Drive clarity around market trends, customer needs, and industry best practices. Independently gather, analyze, and synthesize data to define buyer segments and business value delivered.
Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, supported by measurable proof points.
Pricing and Packaging: Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, appropriate margin, and business sustainability.
Marketing and Sales Content: Develop and deliver high-impact assets such as collateral, presentations, case studies, battlecards, playbooks, business briefs, competitive positioning, etc.
Sales Enablement: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, value proposition, sales plays, and competitive positioning.
Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate leads
Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level.
Buying / Sales Cycle Analysis: Blueprint the buyer’s journey and personas, and map decisions/information needs at each stage.
Subject Matter Expertise: Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.
Product Marketing Expertise: In depth understanding of internal processes and expectations to ensure uninterrupted and smooth delivery of launches and support functions.
Required Skills/Knowledge/Abilities
5 years’ experience in B2B software product marketing.
Experience marketing software solutions in one or more of the following software segments is highly desirable: multifamily property management, accounting/finance, utilities, sustainability, procure-to-pay, spend management, accounting/finance, vendor management, or related areas.
Background in product management, sales engineering, customer success, implementation, or software engineering, is a plus.
Bachelor’s degree in marketing, business, computer/information science, or related disciplines.
MBA is a plus, but not required
Excellent writing skills, with the ability to independently create compelling marketing content without editing assistance.
Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
Assertive and persuasive personality that can confidently take a seat at the table and be a full thought partner (not just an order taker) with others, regardless of title.
Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
Pragmatic self-starter that is outcomes-oriented and can juggle multiple work streams.
Very strong project management skills, with the ability create, drive, and manage detailed, multi-role projects with on-time delivery and regular communication.
Ability to lead and influence cross-functional teams effectively to deliver required results.
Excellent collaborator that values relationships and takes pride in helping others succeed and bridging the gap between people and teams.
Passion for growth, excellence, and continuous improvement of existing processes.
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Email Alert for Senior Product Marketing Manager jobs in Richardson, TX, United States
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