Senior Vice President, Marketing

Culver City, CA, United States

As a leading mobile games developer, Jam City is looking to "level up" our talent. We're searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.

PERKS & BENEFITS

Unlimited Vacation, Paid Sick Days & Holidays

100% Employee Covered Medical, Dental, Vision Plan Base Plan

Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More

Catered Lunches & Well-stocked Kitchens

Yoga & Wellness Activities

Happy Hours

Company Events

Dog Friendly

As the Senior Vice President (SVP), Marketing, reporting directly to the CEO, you will play a pivotal role in shaping and executing the marketing strategy for our mobile game titles. You will lead a talented and passionate marketing team, overseeing all aspects of marketing, including Paid User Acquisition, Creative, Product Marketing, and Social. This role requires a strategic thinker with a strong analytical mindset, a proven track record in achieving results, and a deep understanding of the mobile gaming landscape, especially in launching and scaling free-to-play (F2P) mobile games.

Success in this role requires strong leadership skills; this person should be able to articulate their experience in setting and achieving objectives of the function with a strong bias for action. We are seeking a thought leader who exhibits the hunger for excellence, collaboration, accountability and a love for the player and the game! An integral leader who continues to build and strengthen our internal culture and diversity.

RESPONSIBLE FOR:

Set and provide input into the formulation of the strategies of the function(s) at the next highest organization level, then, based on prevailing conditions, executes and/or adjusts the approved strategies of the function(s) overseen. Outcomes directed and influenced have a major impact on organization's short- to mid-term results.

Obtains and allocates resources to achieve strategic and operational goals.

Accountable for the management of multiple functions of a strategically important function.

Makes regular input into the formulation of the organization's strategies, then executes and/or adjusts the approved strategies of, and sets the tactical directions for the function(s) overseen.

Interacts with top management to adjust plans and strategies of the function(s).

Interacts with critical decision makers to convince and influence business decisions.

Sets objectives for direct reports, typically vice presidents. Ensures the development of direct reports.

Is a proven leader in setting direction for and achieving objectives of function(s) in the enterprise.

Develop and Execute Marketing Strategy: Lead the development and implementation of comprehensive marketing strategies to drive player acquisition, engagement, and retention.

Collaborate with cross-functional teams to align marketing initiatives with overall business goals and product roadmaps.

Paid User Acquisition: Direct and optimize paid media campaigns to achieve efficient user acquisition and return on investment.

Stay abreast of industry trends, competitor activities, and emerging channels to identify new opportunities for growth.

Deep knowledge and understanding of UA channels (meta, google, Tiktok, DSPs)

Strong marketing instincts and an intuitive creative mind who has an eye for create copy and visual creative

Experience leading creative production teams

Experience leveraging advanced marketing attribution including Media Mix Modelling, Geo Holds etc. to measure marketing

Completely obsessed over growth hacking, funnels, a/b testing, mining data and optimizing marketing metrics

Strong first principles and critical thinker that challenges the status quo of the marketing industry

Deep understanding of Marketing Technology and media platforms

Creative Leadership: Oversee the creative team in the development of compelling and effective marketing assets, including ad creatives, promotional materials, and in-game assets.

Ensure consistent branding and messaging across all marketing channels.

Product Marketing: Work closely with product teams to develop and execute product launch strategies.

Craft compelling narratives and value propositions to resonate with target audiences.

Social Media Management: Develop and execute social media strategies to enhance player engagement and community building.

Monitor and analyze social media performance metrics, adjusting strategies accordingly.

QUALIFICATIONS: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Proven experience in a senior marketing leadership role preferably within the mobile gaming industry.

Strong understanding of Paid User Acquisition strategies and tactics.

Excellent analytical skills with the ability to interpret data and make informed decisions.

Demonstrated success in leading creative teams and driving impactful marketing campaigns.

In-depth knowledge of the mobile gaming market, trends, and player behavior.

Proven track record in launching and scaling free-to-play (F2P) mobile games.

Exceptional communication and collaboration skills.

In compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance. Pay Range: $260,000 - $395,000 annually.

CHECK OUT LIFE AS A JAM CITIZEN:

- Company news and events on our LinkedIn

- Company Blog

- Employee Feedback on our Comparably page

- Find videos on our teams and games on our Youtube

OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSION

We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more.

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.

ABOUT JAM CITY

Jam City is an award-winning mobile entertainment studio providing unique and deeply engaging games that appeal to a broad, global audience.

Led by CEO Josh Yguado, former 20th Century Fox executive, Jam City is the creative powerhouse behind some of the highest-grossing and most enduring mobile games. Jam City's global franchise Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 120 million downloads to date.

The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands. The company's popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.

Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogot, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto.