Marketing And Public Relations Manager

Atlanta, GA, United States

Dagger is a full-service creative agency leading the way in Atlanta. Driving clients’ business outcomes with a nimble, media-company mindset, we innovate new ways to capture attention by distributing valuable content across media.

We’re a close-knit group of deeply driven, passionate, innovative thinkers, makers, and doers. We’re looking for another stellar addition to our team to help us cultivate ideas that strengthen our client offerings, win more awards, and achieve our goal of being the most compelling Atlanta-born agency the industry has ever seen.

Top 5 reasons you’re perfect for our Marketing & PR Manager role:

You’re a Hollywood agent, and Dagger is your star client - you’ll make us (more) famous.

Your phone is your laptop, and your car is your office - you’re constantly on the move, making the connections necessary to increase Dagger’s share of attention - whether that’s grabbing coffee with a trade pub editor, attending industry events in the region or jumping on a plane to make connections and spread the word about Dagger at an award show. You’re the type who gets antsy sitting behind a computer because you know you can be out there hustling.

You show up on Day 1 with an impressive Rolodex, and you’re constantly using/growing it. You are a competitive networker, and nobody will get the inside track, or the inside scoop, ahead of you.

You find creative ways into the story and always know how to position Dagger in fresh and unexpected ways - you know how to keep up our reputation as an innovator and grow that reputation.

You know how to sell - the agency, a story, our stories - you know how to get us in the room, onto the stage, and onto the front page.

This role is based in Atlanta, GA (we're a hybrid workplace).

How do you know if this role is right for you?

If you’re really good at…

Conceptualizing, building, and managing an integrated public relations strategy that aligns with the agency's overall business objectives and supports its mission and values. This may include:

Cultivating relationships with media outlets and key influencers to increase awareness and coverage.

Managing and developing content for social media, CRM, events, press releases, and media amplification.

Finding and acting on opportunities to drive thought leadership, including executive and leadership speaking opportunities.

Building an external profile for executives and scheduling internal and external executive presentations.

Developing and managing a calendar of activities, events, and content.

Collaborating with leadership to develop a media relations strategy.

Proactively pitching stories and responding to media inquiries.

Managing and submitting industry award submissions.

Developing and executing employer branding campaigns to support talent attraction.

Managing Dagger's reputation by monitoring and responding to online conversations and prepping agency spokespeople.

Managing outside agencies, contractors, and other resources.

Developing and managing corporate public relations budgets, including tracking expenditures and ensuring effective use of resources.

Measuring and analyzing the effectiveness of public relations programs and initiatives, providing regular reports to senior leadership.

Developing and managing the agency-owned marketing channels (website, LinkedIn, Instagram).

And you have…

Strong writing, editing, and verbal communication skills.

Demonstrated success in developing and executing public relations campaigns that drive business results.

Proven experience working with media outlets and influencers and building relationships with key stakeholders.

Excellent organizational and project management skills.

Experience using corporate social media platforms to engage with audiences and promote brand messaging.

Familiarity with crisis communications best practices.

Proven success in building relationships with members of the media and driving results for clients.

A results-driven, collaborative work style with the ability to manage multiple priorities and stay on schedule.

The knowledge, skills, and abilities typically acquired through a combination of five years of experience in corporate public relations/communications (with a focus on external communications and experience with media, client services, or technology companies) and training/education in public relations, communications, marketing, or a related field.

...we’d love to meet you. Apply today!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Dagger, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Benefits

Join an award-winning team named 2022 Ad Age Small Agency of the Year (Gold, Southeast), 2020 Ad Age Small Agency of the Year (Silver, Southeast), Ad Age’s 2021 Best Places to Work, and consecutively listed in Adweek’s 100 fastest-growing agencies (2019, 2020, 2021, and 2022).

Comprehensive health & wellness benefits and generous paid time off.

Paid Parental and Adoption/Caregiver Leave.

Continuing Education stipend.

Company-wide social events like Happy Hours, retreats, and more!

Focus Fridays.

On-site cafe in addition to complimentary snacks and beverages.

Dog-friendly office in Atlanta’s Historic Old Fourth Ward with direct access to the BeltLine.

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