Public Relations Manager

Atlanta, GA, United States

PR Manager

(REMOTE/ATL/NOLA)

About Alloy Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions for brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help imaginative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share.

Behind it all is a group of nerds, rebels and creatives. We’ve been called a Best Place to Work (10 times and counting, to be exact). We're growing and looking to add great talent to our Uncommon Crew.

About the Role The Public Relations Manager (PR Manager) is a key member of Alloy’s PR team, as well as a critical part of specific client account teams. In this role, he/she/they is responsible for supporting clients’ brand awareness and market validation programs by developing stories that resonate with key stakeholders and building strong relationships with key media outlets, bloggers, analysts, and industry influencers.

The PR Manager possesses knowledge of the client’s audiences, key messages and solutions, and as such, guides engagement strategies and prioritization of proactive program initiatives and identification of appropriate PR channels and contacts.

The PR Manager will work closely with Senior PR Managers on account-specific strategy, tasks and deliverables; providing strategic guidance, critical thinking and thoughtful review. Likewise, the PR Manager will work collaboratively with Account Director and/or the Senior PR Director roles to ensure client initiatives are strategic and representative of Alloy’s high-caliber work.

In addition, the PR Manager plays a pivotal role in the development of content that supports outbound engagements and communications such as PR strategy, pitches, press releases, award submissions, contributed articles, social posts, briefing documents, clip reports and QBR slides.

The Details of the PR Manager Gain a deep understanding of a client’s brand, business and industry.

Develop and manage client PR plans and ensure they are aligned to client’s overall objectives.

Serve as a trusted PR advisor to the client contact.

Play a leading role in creating media storylines and angles that will position the client/client SMEs as a thought leader in the market.

Gain a deep understanding of Alloy PR solutions and evolving marketing trends.

Be a client and/or industry subject matter expert! SMEs are an important part of driving client outcomes and client retention.

Work closely with the Sr. PR Manager or PR Associate to lead media outreach initiatives and manage relationships between the business and local, national, and international media.

Develop content, storylines, and written materials (such as press releases, media advisories, pitches, bylined articles, internal comms materials, etc.) that are tied to the client’s PR strategy/plan.

Execute elements of a client’s PR strategy/plan; as well as guide execution that is done by PR Associates. This may include: Media relations

Content development

Speaking abstracts/award submissions

Influencer relations

Skills & Experience Needed: You possess a minimum of three-five years of post-graduate experience working in a PR role, whether agency or client/brand side.

You have experience working with PR team members to build, execute and report on results of a PR strategy/plan with minimal oversight from senior management.

Excellent writing and content development skills.

Existing relationships with national and trade media/publications/reporters; experience pitching and securing media placements.

You are familiar with PR and project management software such as Meltwater, MuckRack, PRWeb (or similar wire distribution and media monitoring software) and Basecamp (or similar project management software).

You’re authentic, bold, passionately curious, accountable, radically candid and agile.

Understanding of how market trends, client environment, goals & objectives influence and inform a PR program.

The Benefits

(just a few because if we listed them all this description would be too long!) Competitive salary

Performance bonuses and promotions

A truly flexible hybrid work model to suit your schedule and lifestyle

Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays + end-of-year holiday week off.

Summer Fridays

401K match

6-year workiversary paid sabbatical

Medical and dental benefits (including HSA/FSA)

Paid parental leave

Professional development stipends

Annual retreats in faraway lands

Cell phone reimbursement

Peloton membership

Mentorship program

Quarterly culture events – we get a little competitive, you’ve been warned.

Our Commitment Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn’t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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