Marketing Programs Manager, ABM (Hybrid)
Boston, MA, United States
About Vendr
Vendr is forever changing how companies buy and renew SaaS. With over $2 billion in SaaS purchases across 2,300+ suppliers, the Vendr SaaS buying platform enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Headquartered in Boston with a second location in Charleston and over 340+ employees, we are building a team that can take us to the future state of frictionless buying. Some customers include HubSpot, The Washington Post, and DraftKings.
The Vendr culture is one where kindness, teamwork, mutual support, and bold initiative are encouraged. Read more about our values .
In June 2022, we raised $150M in Series B funding at a $1B valuation, co-led by Craft Ventures and SoftBank with return investments from Tiger Global , Sound Ventures (Ashton Kutcher & Guy Oseary), Y Combinator , and others.
Since 2018, we have:
Managed $2 Billion+ in software spend
Saved $304M+ for our customers
Given our customers thousands of hours back to focus on the important parts of their job
And we’re just getting started. This is your chance to join as we enter hyper-growth and make a massive impact, forever changing the way people buy and sell B2B SaaS.
As a Marketing Programs Manager, ABM for Vendr, you will be responsible for the development and execution of programmatic, scalable digital marketing campaigns that align to our core sales segments. You’ll be accountable for developing the plans in tight alignment with sales–and leveraging our martech stack to execute–to raise awareness, create engagement, and convert demand in our total addressable market through paid media, and in partnership with our events team.
This position is a hybrid role, where you will be expected to commute into our Boston or Charleston office a few days a week.
You Will:
Be accountable to segment sales and BDR leadership for strategic planning and alignment of marketing programs to achieve high-growth targets.
Showcase your creative capabilities by combining tools, processes and marketing campaigns and programs to reach and engage target accounts.
Plan, orchestrate, test and optimize automated ABM programs.
Coordinate specific, timely plays in partnership with BDRs.
Be a subject matter expert and strong communicator at all levels of the go-to-market organization, gaining buy-in and facilitating trust in your strategy and execution.
You Have:
7+ years of professional experience, with at least 5 years experience in demand generation, field marketing, brand marketing or other marketing functions. Additional experience as a SDR/BDR or in sales is viewed as a differentiator!
2+ years of experience using marketing technology to build, automate, execute and measure target-account marketing programs.
Demonstrated power-user experience with a modern ABM tech stack. Here are some of the key elements of ours: HubSpot, 6Sense, Drift, and Postal.io.
Expertise in crafting meaning KPIs for ABM programs in alignment with sales and marketing stakeholders, and meeting or exceeding those goals–and pivoting quickly when you don’t.
A thoughtful approach to crafting integrated customer journeys–your approach to ABM is multi-touch and omnichannel, and you know how to get sales teammates onboard and coordinated as part of program execution.
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Why Vendr
We’re rapidly growing, (2-3x growth YoY in ARR, 2x headcount growth YoY)
We’re a disruptor, we’re changing the way saas is purchased and managed
We have the right value proposition at this time, (we save companies time and money and help them grow efficiently)
We’re a startup with durable growth, (25M+ ARR, 530+ active customers, financially backed with our recent Series B raise)
We have great people and a strong culture, (check out our values here )
Competitive pay & benefits **applicable to U.S. employees, ask our team for details on our International benefits** Medical, Dental, Vision with company paid premiums
HSA contribution
Flexible/unlimited PTO
12 paid company holidays in addition to PTO
4% 401k matching
WFH stipend
Education & wellness reimbursement
All Mac environment
Vendr is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. While we are interested in qualified applicants who are permanently eligible to work for any employer in the United States, we are unable to sponsor or take over sponsorship for employment visas at this time.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
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