Marketing Manager

New Orleans, LA, United States

New Orleans Film Society

Marketing Manager

(Full-Time // Year-Round)

MISSION:

The New Orleans Film Society is a 501(c) (3) arts non-profit organization committed to promote, nurture, and amplify the diverse voices of filmmakers and to facilitate conversations through film and film-related programming that inspire, educate, challenge and entertain our audiences.. We produce the Oscar®-qualifying New Orleans Film Festival annually and invest year-round in building a vibrant film culture in the South to share transformative cinematic experiences with audiences, and connect dynamic filmmakers to career-advancing resources.

VALUES STATEMENT:

Start with the art and allow artistic vision, equity, and social impact to guide our search for resources.

Champion filmmakers who have been historically denied access to resources and opportunities within the industry-- including Southern artists, women, people of color, LGBTQIA+ people, and people with disabilities.

Seek deep audience engagement.

Build a working environment that is fair and fulfilling.

Exhibit dedication and passion and believe that inspired and impactful programs arise from collaboration and mutual respect.

POSITION OVERVIEW:

The New Orleans Film Society (NOFS) seeks a well-versed marketing professional with all-around knowledge and hands-on experience in communication, social media, PR, advertising, and video/photo asset management. The individual must have video/photo editing skills, graphic design abilities, and WordPress proficiency. The position will require content creation and copywriting, a deep understanding of live events marketing, and building an arts non-profit profile in the community.

The Marketing Manager reports directly to the Executive Director, collaborates closely with the Brand Strategy Director, and supervises select seasonal hires and focus-area interns as needed.

Principal Duties: Collaborate with the Executive Director, with input from the Brand Strategy Director, to develop a comprehensive marketing plan (social media, Google Ads, website, email, print materials, and press) for NOFS's year-round programs and events.

Work with the Executive Director and Managing Director to determine and manage a year-round marketing budget.

Manage the email and social media calendar with input from NOFS's year-round development, programming, and operations teams.

Maintain and update NOFS's WordPress website on a regular basis with new/updated language and pictures, as directed by needs from the Executive Director, Operations, Programming, and Development.

Ensure that acknowledgment and visibility needs for sponsors, donors, and members are accurately and appropriately represented across communications channels.

Organize and maintain the organization's digital media archive.

Supervise a team of event photographers and videographers, ensuring on-time delivery of festival media (photos and video) and timely editing and posting of photos and video across all communications platforms.

Coordinate distribution of all festival printed materials (e.g., festival programs and posters to coffee shops and area businesses), working with volunteers/street team and the Volunteer Coordinator during the NOFF season.

Hire, supervise, and manage temporary event staff, marketing interns or volunteers, or other contracted services.

Produce promotional video content used on social media platforms (e.g., fundraising, membership, and programming pushes/highlights), at programming and special events (e.g., trailers for NOFF and FFF, NOFS highlight reel for Gala), and as TV ads.

Social Media: Oversee and maintain all communications efforts across all social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, Nextdoor), including placing ads and tracking performance and analytics.

Manage community and NOFS filmmaker alumni engagement across our channels, including responding to and coordinating cross-promotions with NOFS's community, organizational partners, and filmmakers.

Communications: Collaborate with the Brand Strategy Director on the design and copy for regular email newsletters to our MailChimp subscriber list, with the volume of emails increasing in lead up and during NOFS events and campaigns.

Create and share media kits/content for NOFS's year-round programs and events with community partners, marketing partners, filmmakers, and other NOFS stakeholders.

Create and manage Google Ads campaigns, including tracking performance and analytics.

Communicate and post NOFS events to local community and media outlet calendars.

Respond to marketing requests and inquiries.

Media + Public Relations: Manage paid and in-kind media partnerships (e.g., print/digital ads, radio, tv, billboards) for NOFS's year-round programs and events.

Maintain and update an accurate local and national press contact list.

Build relationships with local and national press members to secure coverage of NOFS events and pitch articles and interviews with NOFS staff and filmmakers.

Serve as liaison with any PR companies retained to promote the New Orleans Film Festival (NOFF) and any other NOFS events and initiatives year-round.

Write and distribute press releases for NOFS's year-round events and programs in conjunction with any PR companies retained by NOFS.

Work with programming staff to secure and disseminate press screeners for review.

Manage the press accreditation process for NOFF and any other NOFS events and initiatives year-round.

Data Management: Track website traffic, social media engagement, and media impressions, and prepare reports as requested.

Manage all marketing data entry needs and uploads for NOFS's Eventive film guide pages.

Manage all marketing data entry needs for NOFS's Program Activities Dashboard.

Work with the development and programming teams to ensure that audience tags (e.g., member levels, filmmakers) are organized and updated in MailChimp.

Skills, Experience + Qualifications - Required: Alignment to the organization's stated mission and values.

Bachelor's Degree with a minimum of 2-3 years of experience in marketing and communications.

Proven track record and success at managing email and social media marketing campaigns.

Direct user experience with Adobe Creative Cloud, Google Workspace, MailChimp, WordPress, Canva, Meta Ads, Facebook, Instagram, LinkedIn, Twitter, and YouTube

Proven experience with video/photo editing (Premiere Pro, Photoshop, Lightroom).

Strong copywriting skills: Ability to produce compelling, persuasive, and error-free copy for various marketing materials, including website content, press releases, brochures, email campaigns, and social media posts.

Experience with content creation: Proven track record in developing high-quality, SEO-optimized content for websites and social media platforms.

Experience working closely with cross-functional teams to align written content with broader organizational goals and strategies.

Excellent communication (both verbal and written) and interpersonal skills, including the ability to liaise tactfully with press, media, and industry professionals.

Ability to take initiative and self-manage workload while meeting deadlines.

Must be able to travel to in-person events in New Orleans and work nights and weekends during scheduled festivals and events.

Skills, Experience + Qualifications - a plus: Experience working with arts, film, or non-profit organizations.

Knowledge of the independent film and media landscape.

Direct experience with Google Ads and Analytics, Microsoft Office, and Airtable.

Benefits & Compensation:

This position is full-time exempt, and the salary range is $51,000-$66,000 per annum.

The range was recently established after a thorough market analysis considering the organization's budget, industry, geographical location, and staff size. We are committed to reviewing market data every three years. The starting individual salary will be determined based on the candidate's experience and match the position's requirements. The salary will grow within the range based on the individual's performance, tenure, and skill development and will be evaluated annually.

Full-time staff members are eligible to receive the following benefits valued at around $10,000+ per annum: Health insurance (medical, dental, vision, group term life) fully paid by New Orleans Film Society.

Home office setup (up to $50) and home internet reimbursements (up to $50/month) while working from home.

Paid office parking spot near the office.

Simple IRA with 3% employer-matched contribution.

Plus: 8 paid weeks of parental leave.

13 paid holidays per year.

Short- and long-term disability insurance.

Flexible vacation policy.

Professional development opportunities.

The New Orleans Film Society reserves the right to change the listed benefits at any moment, with advance notification to employees.

Location

New Orleans Film Society staff are working on a hybrid schedule, with a portion of the week in the office (Tuesday, Wednesday, Thursday) and a portion remotely (Monday, Friday). The New Orleans Film Society is not able to offer a relocation package at this time.

How to Apply

Applications are accepted on a rolling basis until the position is filled.

No phone calls or inquiries from recruiters will be accepted. Please do not email any staff member individually.

EQUAL OPPORTUNITY EMPLOYER

New Orleans Film Society fosters a creative and professional environment that reflects the diversity of New Orleans. We actively recruit a wide pool of applicants representing dimensions of difference that include - but are not limited to - age, national origin, ethnicity, race, religion, ability, sexual orientation, gender, or political affiliation.

ACCESSIBILITY ACCOMMODATION: We encourage people with disabilities to consider applying for opportunities within the New Orleans Film Society. Our application process requires submitting written documentation for review, and if invited to the interviewing stage, promptly self-schedule through the provided email link and conduct phone/video calls and/or in-person meetings with final candidates. If you require an alternative application or interviewing process, we will make reasonable accommodations to received requests. Please e-mail us at [email protected] or call us at 504 309-6633.