Director of Growth Marketing & Acquisition
San Francisco, CA, United States
[Full Time] Director of Growth Marketing & Acquisition at Peoplebox (United States) | BEAMSTART Jobs Director of Growth Marketing & Acquisition Peoplebox United States
Date Posted
12 Dec, 2022
Work Location
San Francisco, United States
Salary Offered
$15000 — $50000 yearly
Job Type
Full Time
Experience Required
6+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
ABOUT PEOPLEBOX Peoplebox solves the biggest problems of scaling companies - Misaligned teams and Poor Execution Speed. We do this by integrating with all your work tools, bringing every cross-aligned goal in one single dashboard to identify red flags on time.
It serves as a source of truth for all your strategic goals and initiatives to align your teams and identify red flags early without the friction of new software.
We are currently helping many companies, including Razorpay (W15), Disney, Postman, Exotel, Khatabook (S18) achieve faster business results.
WHAT YOU'LL DO As Director of Growth Marketing & Acquisition, you will own the entire inbound marketing and customer acquisition of Peoplebox. You will
Grow inbound demand through website & blog Improve conversion rate from search results to website visitors.
Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
Improve conversion rate from gated submit event to activated trial.
Improve conversion from website visitors to demo request
Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
Optimize marketing automation and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
Conducting customer, competitor, and product research
Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
Propose new and improved inbound marketing campaign ideas
ABOUT YOU Previous experience in growth marketing for 5 years, preferably in a SaaS company.
Excellent communication skills in English, both spoken and written
Proficiency in marketing automation and blogging software features
HTML/CSS, Canva hands-on experience is an advantage
Expertise in SEO/ SEM, Google Analytics
Experience with Keyword Research Analysis.
Proven skills with On page / Off Page SEO.
Creative thinker and problem solver
Efficient organisational and time management skills
Data-driven and research-oriented
BROWNIE POINTS Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup
Deep understanding of conversion optimization
SEO experience
About Peoplebox OKR and Strategy Execution Platform for Enterprises Company Size: 11 - 50 People Year Founded: 2018 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job
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