Director of Growth
Boston, MA, United States
Job Description
Kada Recruiting is partnering with an amazing digital marketing agency, recruiting for the right person to help out with their expanding social media team as a Social Media Manager.
This role is flexible/hybrid. This role can be located in Boston, MA area or fully remote. May need to come into the office periodically for company and team meetings.
A four-time Inc. 5000 company, this agency services the mid-market (clients range in $3-$30M) with a unique differentiator in demand generation marketing services. They provide a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.
The agency prides itself as having evolved beyond the traditional marketing agency by not just building strategies, but implementing those strategies as well. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. They go beyond simply connecting clients with intangible 'creative genius' by emphasizing actionable data and tangible results.
Requirements
3-5 years of sales experience (ideally with access to a larger Rolodex of potential opportunities).
Manage tasks and new initiatives of the Business Development team (associates + interns), ensuring that
Completion of proposals, project plans, and pitch decks
Coordination with internal stakeholders to ensure work is scoped accurately and to participate in pitch processes as needed
Responsible for establishing processes for the BD team to implement and maintain
Scheduling and management of prospect calls
Supporting Senior Business Development Manager and Partner in the vision and direction of the business development efforts
Maintaining accountability to specified sales and revenue targets and effectively forecasting sales pipeline. Responsibility for hitting the following targets:
•10-15 prospect calls/per week
•5-7 proposals sent/per week
•$40K+ in monthly revenue contribution, to be met via:
1-3 deals closed per month
$15K-$45K in average deal value
Oversight of cold outreach initiatives
Independently curating a list of accounts in line with the team's ideal client profile to outreach, convert, and nurture
Networking and managing event promotion at 2 events/per month
Building and maintaining 3rd party referral relationships to supplement lead-generation sources
Maintenance of CRM and contact databases for respective contacts
Onboarding client service team members to converted accounts
goals are prioritized and met in an appropriate manner
Coordinate and conduct regular meetings and summary updates
Experience selling digital marketing services preferred but not required
Lead pipeline management - from the top of the funnel through deal close
Experience managing a pipeline in a business grossing at least $5M in revenue
Experience working in an agency environment preferred
Track record of performing to specified sales KPIs
Strong communication and attention to detail
Basic understanding of agency economics
Ability to identify complex problems and review related information to develop and evaluate options and implement solutions
Manage a variety of smaller retainer client accounts & provide support in larger accounts when needed. Current client load:
•SwimEx: retainer ranges from $1500-$4000
•Scalp masters RI: Audit for $4k with a retainer of $700/month moving forward
•SFL: one-time branding project for $4500
Ensure that the team is regularly updated with BD team efforts, wins, and learnings
Responsible for completing Requests for Proposals
Responsible for building Gantt Project Plan
Responsible for building PowerPoint presentations
Responsible for identifying and vetting new outsourced BD platforms, partners, or services that we may consider utilizing
Manage and optimize digital marketing channels, including:
•Google Ads
•Social Ads (FB, IG, LI)
•YouTube
•Re-targeting
•Google Analytics
•SEO
•Website
Responsible for vetting Yes/No JBO leads each week
Key Performance Indicators:
# of MQLs entering the HubSpot database
# of closed leads transitioned to the CS team
Effectively managing teams and projects against departmental goals
Autonomous and proactive in planning, maintaining, and managing assigned tasks
On-time delivery of quality work
High attention to detail
Benefits
Hybrid workplace
401K plan
Comprehensive health coverage available
Flexible time off policies
Unlimited sick time
Fun Fridays
Monthly happy hours
#J-18808-Ljbffr