Vice President of Research and Analytics
Washington, DC, United States
Ruder Finn is seeking a Vice President of Research & Analytics to join its award-winning Emerging Technology & Analytics (RF TechLab) team. The position will directly report to and work alongside the Chief Technology Officer. As a Vice President, you will partner with experienced client practice leaders across the organization, join forces with branding and communication strategists, and leverage creative teams to create strategy and insights for our clients and prospects.
The ideal candidate should possess strong strategic thinking skills and be well-versed in digital platforms; particularly adept in data visualization and storytelling, statistics, web analytics, and social media analytics. They should also demonstrate the ability to align these insights with overarching business goals. Your contributions will shape the business strategy for various projects and clients, driving the agency's growth. If you thrive on tackling complex challenges with purpose, this opportunity within one of the world's largest independent Integrated Communications and Marketing agencies might be the ideal match for you!
Key Responsibilities
Spearhead complex and diverse communication research projects, which include primary research efforts (both quantitative and qualitative), measurement, and secondary research, all under the oversight of practice leads
Create new data-driven approaches for the purpose of generating business insights through data analytics and information visualization
Direct the agency's new business efforts by managing research activities like earned media analysis, social listening, influencer identification, data modeling and predictive analytics.
Deliver market and audience intelligence, including social and digital landscape analysis, audience behavior analysis, sentiment analysis, keyword research, search performance, and competitor analysis including but not limited to share of voice and message pull-through
Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
Leverage insights to identify opportunities grounded in data to support client strategy and planning
Manage and develop staff in learning best practices, and improving speed and accuracy of reports as well as ad hoc analytics deliverables
Contribute to the development of new analytics tools and techniques/methodology.
Engage as an active participant in product development work with data science, data engineering and product management organization
Build measurement frameworks, set up searches and dashboards using Boolean queries, and develop client-facing insights and reports
Qualifications
Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or related field
A minimum of 8 years of agency or in-house experience in a data or research analyst role
Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics and CRM
Experience and expertise with writing complex Boolean queries and operating data and media analytics tools such as Cision, Brandwatch, Rival IQ, Meltwater, Signal AI, etc.
Expertise in Excel, Google Sheets, Google Analytics and one or more contemporary data visualization platforms (e.g.: Tableau, Power BI, Google Data Studio, etc.) along with SQL
Proficiency in AWS, Python, R, and any other statistical computing or functional programming language is a major plus
Excellent problem-solving, creative thinking, general modeling, and data processing skills
Strong project management skills, self-starter, ability to adapt and multi-task, and a proven track record of delivering quality and accurate results in a fast-paced and high efficiency agency environment
Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
Extremely strong verbal and written English language communication skills
Benefits & More
You will receive a competitive base salary and bonus opportunity
You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
Monthly allowance for cell phone, office equipment, etc.
Generous PTO policy with paid maternity/paternity leave
Transit benefits
Professional learning and development opportunities
Workplace flexibility
On-site and off-site social gatherings
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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