Marketing Content Strategist

Seattle, WA, United States

Career Opportunities: Marketing Content Strategist (24381)

Requisition ID 24381 - Posted 06/26/2024 - CareOregon - Full Time - Permanent - Portland - Multi Location (2)

Job Description Print Preview

Job Title

Marketing Content Strategist

Exemption Status

Exempt

Department

Brand, Marketing and Communications

Manager Title

Manager of Marketing and Communications

Direct Reports

n/a

Requisition #

24031

Pay and Benefits

Estimated hiring range $79,430 - $97,080 /year, 5% bonus target, full benefitswww.careoregon.org/about-us/careers/benefits

Posting Notes

This is a hybrid role with project based work in the office and some potential community work.

Job Summary

The Marketing Content Strategist is responsible for developing and implementing comprehensive content plans aligned with marketing goals. This position oversees the creation of diverse content types, ensures brand consistency, and utilizes data-driven insights to optimize content performance. Collaborating with cross-functional teams, this role involves staying informed about industry trends, managing content calendars, and strategically distributing content across various channels to drive engagement and meet business objectives.

Essential Responsibilities

Develop comprehensive content plans based on marketing objectives, target audience, and industry trends.

Conduct audience research to understand the preferences, needs, and behaviors of the target audience.

Ensure that all content aligns with the brand voice, message, and overall marketing strategy.

Oversee the creation of various content types, including blog posts, social media content, videos, and more, ensuring consistency and quality.

Implement SEO strategies to enhance content visibility and improve search engine rankings.

Determine the appropriate channels for content distribution, considering platforms like websites, social media, email marketing, and more.

Develop and manage content calendars to ensure a consistent and timely publishing schedule.

Utilize analytics tools to measure content performance, analyze user engagement, and make data-driven adjustments to strategies.

Collaborate with cross-functional teams, including writers, designers, and marketers, to execute content initiatives effectively.

Stay informed about industry trends, content marketing innovations, and emerging platforms to keep strategies current and effective.

Continuously optimize content based on performance data, user feedback, and evolving marketing goals.

Help develop and execute plans for content distribution, considering paid, earned, and owned media channels.

Organizational Responsibilities

Perform work in alignment with the organization's mission, vision and values.

Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals.

Strive to meet annual business goals in support of the organization's strategic goals.

Adhere to the organization's policies, procedures and other relevant compliance needs.

Perform other duties as needed.

Experience and/or Education

Required

Minimum 3 years' experience developing marketing and/or communications content

Preferred

Experience developing health care or insurance content

Agency experience

Marketing experience in the health care industry

Knowledge, Skills and Abilities Required

Knowledge

Knowledge of current copywriting and content production best practices, including print, digital and social media

Knowledge of multimedia content development workflows, including video production

Skills and Abilities

Excellent written, spoken, and presentation communication skills

Excellent interpersonal skills and ability to give and receive constructive editing feedback

Strong attention to detail and organization skills

Ability to understand the content that constituents need

Ability to strategize and conceptualize content across multiple channels and uses

Ability to conduct informal research and analysis to understand the content needs of various audiences

Ability to think creatively and employ ingenuity in developing marketing concepts that also meet objectives

Ability to collaborate and cooperate with teams

A bility to manage multiple tasks, adapt to changes, and stay motivated

Ability to effectively plan and take the initiative

Ability to meet tight deadlines

Strong ability to build and maintain effective working relationships with diverse groups

Strong ability to take initiative and work independently

Ability to learn, focus, understand, and evaluate information and determine appropriate actions

Ability to accept direction and feedback, as well as tolerate and manage stress

Ability to see, read, and perform repetitive finger and wrist movement for at least 6 hours/day

Ability to hear and speak clearly for at least 3-6 hours/day

Working Condition

Work Environment(s): Indoor/Office Community Facilities/Security Outdoor Exposure

Member/Patient Facing: No Telephonic In Person

Hazards: May include, but not limited to, physical and ergonomic hazards.

Equipment: General office equipment

Travel: This position may include occasional required or optional travel outside of the workplace; the employee's personal vehicle, local transit or other means of transportation may be used.

#Li-Hybrid

Candidates of color are strongly encouraged to apply. CareOregon is committed to building a linguistically and culturally diverse and inclusive work environment.

Veterans are strongly encouraged to apply.

We are an equal opportunity employer. CareOregon considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or veteran status.

Visa sponsorship is not available at this time.

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