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HireMinds
Boston, MA, United States
We are engaged in a Senior Manager of Digital Marketing search with a local cybersecurity company that is expanding their marketing team due to growth. If you are looking for a stable and growing company where you can contribute to a company's success, this could be a great opportunity for you! Responsibilities Plan, create, and implement integr
Job Source: HireMindsIANS
Boston, MA, United States
IANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week. Senior Manager, Digital Marketing IANS is looking for a highly skilled and digitally focused Senior Manager, Digital Marketing to join our marketing team. Reporting directly to the Senior Director, Integrated Marketing, the
Job Source: IANSAras
Andover, MA, United States
About Aras Aras is a leader in product lifecycle management (PLM) and digital thread solutions. As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions built on a powerful digital thread backbone and a low-code development platform. Our platform and PLM applications connect users in all discipl
Job Source: ArasOnPage Corporation
Waltham, MA, United States
Creative marketing professional. Goal-driven. Strong work ethic. Analytical. Is this you? Then join our team on our journey and become instrumental in our growth. Now hiring in Waltham – Digital Marketing Manager! From generating leads via inbound and outbound activities to creating visual content to planning events and analyzing marketing metric
Job Source: OnPage CorporationDowneast Cider House, LLC
Boston, MA, United States
Downeast Cider Downeast Cider is the #1 craft hard cider brand in New England and #2 hard cider in the country. Our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine. We're now a team of 100, with new roles opening across all departments. We produce, package, and ship our products at the cider house in East Bosto
Job Source: Downeast Cider House, LLCGlobal Partners LP
Waltham, MA, United States
Global is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locations and drive customer engagement and conversions. We offer a flexible
Job Source: Global Partners LPVeeva Systems, Inc.
Boston, MA, United States
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing
Job Source: Veeva Systems, Inc.Global Partners
Waltham, MA, United States
Global is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locations and drive customer engagement and conversions. We offer a flexible
Job Source: Global PartnersBoston, MA, United States
IANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week.
Senior Manager, Digital Marketing
IANS is looking for a highly skilled and digitally focused Senior Manager, Digital Marketing to join our marketing team. Reporting directly to the Senior Director, Integrated Marketing, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in the fast-moving cybersecurity space.
Responsibilities
Campaign strategy and planning: Collaborate with the Senior Director, Integrated Marketing, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets..
Develop and execute digital marketing campaigns: Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as website assets and advertisements.
Lead generation and nurturing: Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.
Qualifications
Experience:
5+ years of experience in B2B digital marketing campaign development and management
Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
Exceptional project management skills: Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
Strategic mindset: Ability to think strategically, develop digital-first campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.
Data-driven approach: Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
Excellent communication skills: Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.
Creative thinking: Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.
Team player: Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members.
Self-Starter: Ability to take initiative, work independently, and thrive in a fast-paced environment. Must have the drive to identify opportunities and create solutions without constant direction.
Education: Bachelor's degree in marketing, business administration, or a related field.
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Email Alert for Senior Manager, Digital Marketing jobs in Boston, MA, United States
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