Senior Manager, Digital Marketing
Boston, MA, United States
We are engaged in a Senior Manager of Digital Marketing search with a local cybersecurity company that is expanding their marketing team due to growth.
If you are looking for a stable and growing company where you can contribute to a company's success, this could be a great opportunity for you!
Responsibilities
Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as website assets and advertisements.
Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.
Qualifications
4-6years of experience in B2B digitalmarketing campaign development and management
Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
Bachelors degree
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