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Marketing Manager, Events and Experiences

Park Ridge, IL, United States

POSITION TITLE: Marketing Manager, Events and Experiences

REPORTS TO: Vice President, Market Strategy

FSLA CLASSIFICATION: Exempt (salaried)

POSITION SUMMARY:

The American Society of Safety Professionals (ASSP) is a global membership association for occupational safety and health professionals. We are seeking a creative and results-driven Marketing Manager who is passionate about leveraging contemporary marketing strategies to promote events, engage attendees, and elevate our organization's brand presence within the industry. This role requires a blend of strategic thinking, attention to detail, and excellent verbal and written communication skills. This individual will confidently manage multiple long-range projects, build relationships with cross-functional teams and vendors, and bring new concepts to drive the brand and our events forward.

When you join the ASSP team you are offered a competitive salary and generous benefit package. ASSP has built a remote-first culture that establishes remote work as the norm. We offer a work from home policy to those candidates who reside in the state of Illinois. The individual will on occasion come into the office for meetings, to collaborate with team members, or as needed. We are headquartered in Park Ridge, Illinois.

POSITION RESPONSIBILITIES: Duties include but are not limited to:

Develop comprehensive and measurable marketing plans for association events, incorporating both digital and traditional marketing channels and tactics, to meet event revenue goals and Key Performance Indicators (KPIs).

Utilize audience and market data and performance metrics to evaluate marketing campaign effectiveness and identify data-driven recommendations for optimization.

Work cross-functionally with event planning, social media, web development and sales teams to ensure alignment with marketing objectives.

Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in event marketing strategies.

Provide logistical support during events, including on-site coordination of photography, marketing materials, environmental signage, and promotional activities.

Work collaboratively with external vendors, including exhibitor sales, event management, and stage production.

POSITION QUALIFICATIONS:

Bachelor's degree in marketing, communications or related field

At least 5+ years of direct marketing experience, events/tradeshow/experiential preferred

Strong copywriting and content creation skills, with the ability to craft engaging messaging tailored to different audience segments

Creative thinker with a passion for developing innovative brand experiences that resonate with target audiences

Understanding of Adobe Creative Suite - InDesign, Illustrator, Photoshop

Strong working knowledge of email marketing and social media best practices

Strong proficiency in Microsoft Office 365

Well-organized, self-directed and process/detail oriented. Project management skills are essential. Familiarity with project management tools such as Trello or Slack preferred

Excellent attention to detail and dedication to accuracy in work

Experience working in a collaborative team environment with multiple stakeholders

Experience working directly with web developers and email implementation teams to execute campaigns

Apply strong written and verbal communication skills to clearly explain project concepts, requirements and expectations to team members, vendors and project stakeholders

Knowledge of association management principles and familiarity with the needs and preferences of industry professionals is a plus

Commitment to ASSP's CLEAR (Community, Leadership, Excellence, Accountability, Respect) values

Full-time position with the ability to work M-F during normal business hours. May be expected to occasionally work outside of normal business hours

Must be able to travel to conferences and/or site visits at least 2x/annually

Interested applicants can forward their cover letter, resume, and salary requirements to careers@. To find out more about ASSP visit us at .

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