Marketing Manager

Denver, CO, United States

Department: Marketing

Employment Type: Full Time

Location: Manager - UrgentVet

Reporting To: Wendy Knafla

Description

We're looking for an all-around marketer to join our busy department. In a rapidly growing group of urgent care veterinary hospitals with locations across 3 time zones.

The UrgentVet Marketing Manager is full-time, remote, with daytime working hours. The marketing team is accessible to one another and our stakeholders via email, cell phone, and Microsoft Teams throughout the workday. There are also scheduled calls with vendors, departments, and committees. In addition, this role supports hospitals open later in the evening, so on occasion, an after-hours question or minor need may arise.

This ideal candidate is someone who has a firm grasp of the components of marketing with special attention to the digital arena and who can manage some of these. A few examples: business account setup in Google Business, Apple Maps, Yelp, Facebook & Instagram; review monitoring in BirdEye; and social media monitoring in Hootsuite. This role will also be part of our digital agency relationship – helping to provide direction for digital ad strategy (things like approving copy for SEO updates, providing assets for creative development, and ensuring brand standards are maintained).

Another component of this job is website updates in a WordPress environment. You'll complete tasks such as creating new location pages, updating biographies, making minor edits, and reporting larger concerns to our agency partners in real-time with proper escalation.

You won't just be working with digital elements. We also are seeking someone can write some of the things they publish – blogs, press releases, biographies, email messages, and talking points (by direct creation and with an outside resource oversight). We want an individual who can help us grow our brand by ensuring our footprint is accurate, on-brand, and well-presented online.

It's important to note that this is not a social-media-centric position, but instead one that helps with the overall digital footprint of UrgentVet. Monitoring social content and making coaching recommendations is just one small piece of the pie that comprises the responsibilities of the position.

The start date for this position is March 1, 2024.

About UrgentVet:

UrgentVet bridges the gap between daytime general practice and emergency/overnight care, offering after-hours care for canine and feline patients without the additional expense of emergency clinic fees. Our practices offer care for common urgent cases, including wound management, ear infections, vomiting/diarrhea, and euthanasia, and each of our paperless clinics is specially designed to deliver efficient care and equipped with cloud-based EMR, digital x-ray, and a full suite of IDEXX in-house lab equipment.

Key Responsibilities

Primary responsibilities include:

Working with our digital agency on paid ad strategy & execution

Overseeing account setup and maintenance of Google Business, Facebook, Instagram, Yelp, and Apple Maps for hospitals

Website updates including location pages, team member bios, and new initiatives.

Participating in the monitoring, analyzing, and reporting on marketing campaign performance

Conducting market research and identifying consumer behavior trends

Quality assurance on all things digital

On occasion, light graphics creation

Small and medium sized copywriting projects

Secondary responsibilities:

Overseeing review monitoring and escalation when necessary to ensure the right people in our organization are aware of an equipped to resolve issues.

Serve as a marketing subject matter expert to small business operators throughout our network of hospitals.

Problem solving / troubleshooting.

Oversight of established projects and processes and development of new ones.

Asset library development & maintenance - projects, resources, content, SOPs, etc.

Serving as a marketing partner to UrgentVet operations (providing expertise, answering questions, visiting sites, resolving concerns, educating)

Helping to identify and amplify best practices

Skills, Knowledge And Expertise

Requirements:

BA/ BS Degree required – marketing/communications preferred.

Minimum 3-5 years' experience in a similar role for an organization with multiple locations

Fluid user of Microsoft Word, Excel, PowerPoint, and Teams

Working knowledge of SEO/SEM campaigns, web analytics, Google Ads, Facebook/Meta/Instagram account setup for business, Yelp setup and management

Experience with or ability to easily learn BirdEye (reputation management) and Hootsuite.

Understanding of email marketing

Copywriting abilities – bios, blogs, email messaging, captions, contests, posts, talking points, news updates, press releases.

Ability to guide projects from concept to completion.

Exceptional written communication abilities (grammar, spelling, flow, tone of voice, tense)

Willingness/comfortable with regularly presenting ideas, concepts, and updates on calls with more than 25 participants.

Ability to travel (10%), attend events, visit hospitals and be available for occasional after-hours needs.

Benefits

Opportunity for career advancement as UrgentVet continues to grow and expand clinic locations throughout the country

Health Care Plan (Medical, Dental & Vision Options)

401k Match

Generous paid time off (PTO)

Six (6) weeks of paid Parental Leave

One (1) Work/Life Balance day off

Short-term and long-term disability options

Supplemental insurance options

Discounted Veterinary Care

Hands-on and E-training

Professional growth opportunities

Bonus potential based on performance

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