Staff Product Marketing Manager

Washington, DC, United States

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Band

146,000.00 - 190,000.00 USD Annual

What’s the role?

The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross functionally to bring buyer and seller products and features to market and drive engagement with features post launch.

As a Product Marketing Manager, you’ll lead go-to-market strategies that support experience improvements for buyers and sellers. You’ll be responsible for ensuring that we provide excellent customer experiences for both sides of the Etsy marketplace and working with a team to innovate and contribute meaningfully to our long term company strategy.

We’re looking for someone who is an excellent collaborator and communicator, is passionate about customer experience, and who has experience with B2B marketing.

This is a full-time position reporting to the Director of Product Marketing, Seller Services. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Depending on where you are located in the United States, your work mode will be Local Hybrid, Regional Hybrid or Remote. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Join a team that is passionate about connecting buyers and sellers and ensuring that they love to buy and sell on Etsy.

Product Marketing partners closely and constantly with cross-functional partners in product management, research, analytics, brand, and within marketing.

You’ll be working closely with partners to define strategies, determine market fit and positioning for products and features, and bring products and features to market in a way that clearly communicates them and builds excitement about Etsy.

You’ll lead competitive analysis to assess market fit and build strategies & positioning from data and insights.

What does the day-to-day look like?

Owning the go-to-market strategy and marketing roadmap specific to seller services across Etsy including fulfillment, seller experiences, and keeping the marketplace safe.

Serve as a key collaborator between the Product and Marketing organizations.

Define the target audience, craft clear positioning statements and clearly articulate and communicate Etsy’s unique seller services strategy and value proposition for buyers and sellers.

Develop and align on-site and off-site marketing plans to communicate new features and experiences in collaboration with channel owners and the broader marketing team.

Set clear, measurable goals and track progress against them - making continuous recommendations for how we can improve.

Sharing your work with peers and leadership for feedback and iteration.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

5+ years of marketing, brand, product marketing, and/or consulting experience, preferably at an e-commerce company or two-sided marketplace.

Strong understanding of and experience leading B2B marketing

Experience using data to inform strategies and tell a strong narrative

Experience collaborating with and influencing cross-functional teams while maintaining great relationships

Creative with a passion for solving complex problems

Experience distilling complex concepts into customer-facing messages

Track record of driving strong growth and results through marketing strategies and campaigns

Thrive in an independent, high energy environment where tasks, priorities, and projects change rapidly.

Ability to bring partners together to rally around GTM Strategies and make decisions

Passionate about Etsy’s mission and are brimming with ideas on how we could do it better.

Love market research! You know your market, customers, and competition better than anyone, and you’re strong at integrating this information into your growth strategies.

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

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