Director, Digital Marketing
Chicago, IL, United States
Curaleaf Culture:
At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.
What You’ll Do:
The Director of Digital Marketing will support Curaleaf Hemp consumer marketing efforts, specifically through online channels. They will work in close partnership with the Hemp leadership, sales & marketing partners, Commercialization team, Curaleaf brand & marketing teams, contractors, and agencies.
Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce
Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team, including but not limited to:
Paid search, Paid social, Programmatic, SEO, Discover new advertising opportunities
Identify and select vendors
Manage budgets and advertising performance
Work with digital and marketing managers to optimize B2C CRM and social media efforts
Work with tech resources (internal and external) for continued platform improvement
Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness
What You’ll Bring:
Bachelor's degree in Marketing, Business, or related field; MBA preferred.
7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role
Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution with strong attention to details
Strong analytical skills in using data to make sound recommendations affecting business decisions and results
Strong financial acumen
Business negotiation skills
Ability to solve problems and overcome obstacles
Strategic thinking skills and proven experience generating original ideas
Strong interpersonal skills
Excellent written communication skills and solid presentation skills
Adaptability and flexibility to meet changing priorities
Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)
Highly proficient in Microsoft Excel and PowerPoint
What We Offer:
Competitive Pay
Medical, Dental, Vision Benefits
Healthcare and Dependent Care Flexible Spending Account (FSA)
Health Savings Account (HSA)
Retirement Plan - 401(K)
Life/AD&D Insurance
Short- and Long-Term Disability
Paid Parental Leave
Community Involvement Through our Rooted in Good Initiative
Employee Resource Groups
Employee Referral Payment Program
Paid Time Off (PTO)
Employee Assistance Program
Commuter Benefits
Employee Product Discounts
Curaleaf Awards and Achievements:
2023 Ragan’s Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good’s Good Neighbor Award
2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
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