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Director, Digital Marketing

Chicago, IL, United States

Curaleaf Culture:

At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.

What You’ll Do:

The Director of Digital Marketing will support Curaleaf Hemp consumer marketing efforts, specifically through online channels. They will work in close partnership with the Hemp leadership, sales & marketing partners, Commercialization team, Curaleaf brand & marketing teams, contractors, and agencies.

Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce

Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team, including but not limited to:

Paid search, Paid social, Programmatic, SEO, Discover new advertising opportunities

Identify and select vendors

Manage budgets and advertising performance

Work with digital and marketing managers to optimize B2C CRM and social media efforts

Work with tech resources (internal and external) for continued platform improvement

Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness

What You’ll Bring:

Bachelor's degree in Marketing, Business, or related field; MBA preferred.

7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role

Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience

Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution with strong attention to details

Strong analytical skills in using data to make sound recommendations affecting business decisions and results

Strong financial acumen

Business negotiation skills

Ability to solve problems and overcome obstacles

Strategic thinking skills and proven experience generating original ideas

Strong interpersonal skills

Excellent written communication skills and solid presentation skills

Adaptability and flexibility to meet changing priorities

Good foundation of CPG and marketing know-how, and an understanding of marketing mix (product, positioning, packaging, pricing, promotion and distribution)

Highly proficient in Microsoft Excel and PowerPoint

What We Offer:

Competitive Pay

Medical, Dental, Vision Benefits

Healthcare and Dependent Care Flexible Spending Account (FSA)

Health Savings Account (HSA)

Retirement Plan - 401(K)

Life/AD&D Insurance

Short- and Long-Term Disability

Paid Parental Leave

Community Involvement Through our Rooted in Good Initiative

Employee Resource Groups

Employee Referral Payment Program

Paid Time Off (PTO)

Employee Assistance Program

Commuter Benefits

Employee Product Discounts

Curaleaf Awards and Achievements:

2023 Ragan’s Top Places to Work

2022 TIME100 Most Influential Companies

2020 Cannabis Doing Good’s Good Neighbor Award

2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award

Follow us on Social Media

Instagram: @curaleaf.usa

Twitter: @Curaleaf_Inc

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