Marketing Coordinator

Easthampton, MA, United States

Position: Marketing Coordinator

Organization: CIS Abroad

Location: Anywhere in the US (except California, Nevada), with the ability to work Eastern Time Zone schedule

Number of Weekly Hours: Full-Time (exempt), approximately 40 hours/week

Anticipated Start Date: July 15, 2024

ABOUT US: Who is CIS Abroad, and why do you want to work with us?

At CIS Abroad, we believe that education abroad offers students the best chance to realize their potential and change their world. We’re a nationally recognized organization that offers transformative study, intern, and short-term programs in 12 countries. Our shared values--Passion, Fun, Cultural Curiosity, Trust, Change & Growth--form the foundation for all we do, and we look for employees who embody these values in their personal and professional lives. We are innovative and fast-moving, and have a fantastic home office complete with friendly office dogs! We are proud members of The Forum on Education Abroad, NAFSA, and Diversity Abroad.

JOB DESCRIPTION

The Marketing Coordinator is responsible for assisting with content creation and management, while supporting the Partnerships Team with account based marketing plans. This position is part of the Marketing Team at CIS Abroad, reporting to the Vice President of Marketing.

SPECIFIC DUTIES

Content Creation and Management

Curate photos and media content in our digital asset manager (Air) to support university requests and internal needs

Update/edit existing digital and print materials and templates such as flyers (programs, program features, info sessions), promotional images, info session flyers (mostly in Canva)

Help develop copy and curate visuals for new digital and print content

Coordinate resources for the production of print, digital, and video projects

Create high-quality, informative, and relevant content to support US university partners including: blog posts, whitepapers, program highlights, and other creative content

Perform video editing, such as taking student testimonial videos and making them ready for YouTube and social media

Create Google Slides presentations as needed

Support new email content development by curating new visuals, graphics, or copy, as needed

Coordinate production of emails with the Digital Marketing Manager

Act as a brand steward, ensuring brand guidelines are used consistently in all projects.

Assist with listing directory sites (update photos, implement advertising package)

Account-based Marketing Support

Support University Relations team representatives with materials as needed

Expand and maintain marketing toolkits for university advisors

Liaise with Communications & Alumni Relations Manager to confirm requested content deliverables (blog topics, Q&As) with a focus on key accounts

Ensure that the Partnerships Team has their marketing needs met, including print materials, swag, presentation materials, and conference and event support

Other Marketing Duties

Maintain our QR code library

Assist with ordering of swag and print materials

Assist with preparation for annual industry conferences (Forum, NAFSA)

Market research projects

SUCCESS TARGETS

Target hit for number of blogs generated and actions taken from blog visits

# of emails supported, engagement metrics from those

% increase YOY in QR code scans from marketing materials

Air is organized and study abroad offices are using the materials (downloads & QR code scans)

REQUIRED QUALIFICATIONS & SKILLS

Strong attention to detail, especially proofreading, with a quick and efficient workstyle

Ability to adapt to changing demands and priorities

Proactive with a “can-do” attitude

Basic video editing skills

Ability to work independently and as part of a team

Exceptional time management skills

Strong technology skills. Google Suite, Salesforce, Hubspot, Slack, Insta, YouTube, Air, and Canva preferred

Outstanding written and oral communication skills

Comfortable with a fast-paced and changing environment

Customer service orientation

PREFERRED QUALIFICATIONS

Experience working/volunteering/studying/traveling abroad

A strong understanding of diversity, equity, inclusion, and social justice

COMPENSATION AND BENEFITS

Annual salary of $48,000-$52,000

Health, dental and vision insurance plans; 70% coverage for individuals and 63% coverage for families

Medical and dependent care flex-spending account for tax-free savings

Up to $1,000 of out-of-pocket expenses if you need to go out of state to obtain essential healthcare including travel expenses and necessary childcare to receive reproductive and gender-affirming care, and abortion

Parental leave - 8 paid weeks of time off for bonding after birth or adoption for all parents

Company-matched 401(k) retirement plan after 1 year of service from your original hire date

Travel Agent Certification through IATAN: Provides discounts for travel, including accommodations and excursions, for company and personal use

Going fka Scott's Cheap Flights Premium membership

Global Leadership League membership

Annual work-from-home expense stipend

Wellness bonus - $200 per year to spend on massage, gym membership, skiing, etc.

Paid vacation time: 3 weeks per year, increasing with longevity

Paid sick time: 1 hour earned per 30 hours worked

Paid holiday time: 13+ CIS Abroad US holidays which include a week between Christmas and New Year’s Day

Paid sabbatical time: 4 weeks after 10 years

Paid bereavement time: for loved ones, including pets

Employee Assistance Program

DiSC personality assessment and training

Company-provided laptop and accessories

COMPANY & TEAM CULTURE: Who are we looking for?

We are looking for someone who is organized, can learn new systems quickly, enjoys engaging others in conversation, and is excited by the idea of helping students have a life-changing study or intern abroad experience. The successful member of the team has an ability to adapt quickly, work towards individual, team, and company goals, and a positive attitude.

CIS Abroad provides equal opportunity to all people regardless of age, race, religion, color, sex, gender, sexual orientation, national origin, or physical or mental disability. Equal opportunity applies to hiring, placement, promotion, salary determination, and all other conditions of employment. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document upon hire. By submitting your application materials to us you are also providing explicit consent for our People & Culture department to process that data within reasonable limitations under the scope of consideration for your employment. For details on how we handle sensitive data please view our Privacy Policy: https://www.CISAbroad.com/privacy-policy/

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