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Director, Product Marketing

El Segundo, CA, United States

Job Title: Director, Product Marketing

Salary: $140K - $145K

Department: Marketing

Manager: SVP, Marketing

Who We Are

Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

Overview

We are looking for a beauty-obsessed and passionate marketer to drive the global product and brand marketing strategy of Haus Labs by Lady Gaga. The role reports into SVP, Marketing.

What You’ll Do

Drive product marketing strategy and oversee: Product Marketing Team

Drive and develop ambitious product marketing plans from beginning to end for both short and long-term business objectives

Build best-in-class strategy driven by acute data, insights and analysis of the marketplace

Liaise with teams to create world-class 360 activations, including partnership with retail, channel, education and coordination with operations and PD to ensure a seamless execution of product marketing strategy to market.

Oversee Product Managers to ensure consistent understanding of marketplace, competitive landscape and health of business. Reflect the understanding in the strategy built across channels

Monitor and manage marketing expenses and budget with extreme attention-to-detail. Must have the foresight to switch gears and make real-time decisions to shift dollars in order to do what’s best for the business in the moment and in the future to drive the business.

Work with product development and craft innovative claims to bring new and core product marketing storytelling to life, setting our products up for success and apart from the rest

Partner with supply team to ensure inventory levels and forecasts are in a healthy state to reflect marketing initiatives

Brief and create integrated storytelling assets, visuals, videos and copy while ensuring content meets brand DNA

Build new product briefs crafted from deep-rooted understanding of the brand and market’s needs

Lead development of stage gate roadmap alongside product operations and development to build out strategic innovation calendar

Identify and present white space opportunities for product development with comprehensive plan from product concept, forecast, size of business and COGs target

Conduct consistent and thorough market analysis to stay afloat current and future trends in the marketplace

Identify opportunities or trends to drive key skus or shades to drive sales through a successful marketing strategy

Identify and acquire new customer and clientele to brand through key product marketing strategies and activations

What We’re Looking For

An exciting marketer that gets beauty with proven experience driving sales growth and product/brand awareness through strategic and above average initiatives

Results-driven marketing strategist

Experience working with Sephora a plus

Founder experience a plus

Be a high energy go-getter, who’s got a positive, friendly attitude

Strong work ethic with exceptional project management & organizational skills

Meticulous attention to detail and an ongoing commitment to achieving high-quality results

Expertise in data analysis and market feedback, utilizing quantitative and qualitative data to inform strategic decisions plan developments

Bachelor’s degree in related field or equivalent experience

5-7 years of Experience in Product Marketing

3-5 years team leadership experience

What We Expect

At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.

You’re a self-starter who possesses an entrepreneurial spirit.

You thrive in a fast-paced, agile environment.

You are a team player who approaches solutions from a place of curiosity and positivity.

We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.

Our Pillars

ART: We are a creative collective that believes art has the power to shape the future.

SCIENCE: We unlock innovation using science and artistry.

KINDNESS: We are a collective community: universal, inclusive and non-binary.

What We Offer

Medical, Dental, & Vision Insurance

Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents

Flexible time-off policies

Cell phone stipend

401(k)

Equity

Life Insurance

FunHaus Event

Everyone is welcome in our HAUS

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.

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