Large Format Trade Marketing Specialist
Houston, TX, United States
Overview
CAB Enterprises, Inc ('CAB Enterprises,' or the 'Company') is the exclusive sales and customer service Company representing Electrolit in North America and Europe. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States.
Location: Houston, TX - onsite (hybrid)
Position Summary
At CAB Enterprises, Inc., we are searching for a dynamic and collaborative individual to bring our marketing campaigns to life through multifaceted POS, merchandising, and retail media plans in the trade marketing space with a focus on large format customers, including grocery, mass & club retailers and who will inspire creativity and optimization of Electrolit's brand presence at retail. The ideal Large Format Trade Marketing Specialist will have a minimum of four years of experience developing retail programs and product information management. They will be responsible for providing support with fundamental tasks involved in the campaign planning process, from ideation to execution at the retailer or channel level.
Principal Duties
Support the development of channel specific point of sale for large format customers
Develop trade presentations and reporting on trade activation performance for key stakeholders
Manage the day-to-day alignment of the brands PIM and other digital shelf assets
Lead the development of Electrolit's visibility strategy for all assigned customers
Manage the national warm and cold equipment deployment strategy, and in-store retail media plans for targeted retailers
Prepare marketing strategies and support implementing programs for the Electrolit brand
Research customer preferences and evaluate product performance to develop effective product and brand position and strategies
Partner with sales to ensure that customer targets and product messaging are effective
Actively engage with field sales, distributors and agencies
Provide leadership in the execution of marketing strategy at the retailer and channel level
Develop metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs
Collaborate with stakeholders to distribute effective marketing materials that reflect the Electrolit's brand and product identity in the Large Format channel
Perform other duties and responsibilities as assigned
Skills and Abilities
Strong communication, planning, and project management skills
Excellent interpersonal skills
Ability to manage multiple relationships in a business environment
Ability to provide input and execute a comprehensive marketing plan
Strong negotiation and vendor management skills
Highly collaborative personality, always in search of the best solutions to create win-win situations
Self-starter but able to take direction, ability to work both independently and as a team player
Qualifications
Bachelor's degree in Business, Marketing, or other related field
At least four (4) years of Trade Marketing experience in CPG industry
Beverage industry experience is a plus!
Experience leading retailer specific trade marketing programs
Strong understanding and knowledge of the retail landscape
Experience managing digital shelf and product information management platforms
Strong knowledge of consumer metrics
Advanced Microsoft Office Skills; PowerPoint and Excel
Other Requirements
Able and willing to travel (Travel up to 25%)
Must be able to lift 25 pounds at times
Must be legally authorized to work in the USA
The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.
Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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